Page speed is essential! The user experience, bounce rate, search performance, and income all suffer when a website loads slowly. Google has historically used site speed as a ranking factor. The site speed patent from Google was authorized on February 4, 2014. Following this emphasis on desktop page load time, Google’s Performance Update introduced mobile …
How to Boost Web Page Speed to Decrease Loading Time Read More »
The bounce rate number that appears beside each page of your website is undoubtedly visible to you if you’ve spent time in Google Analytics. Before making changes, you must understand what causes a high or low bounce rate. Although it isn’t a ranking factor in Google’s algorithm for various reasons, it can be a helpful …
Beginner’s Guide to Bounce Rate – SEO’s Most Confusing Metric Read More »
Do you need some inspiration for holiday advertising for your company? Advertising during the holiday season is a great way to bring in new clients and increase sales. However, with so many active promotions, it isn’t easy to catch the eye of shoppers. That being said, how exactly do you differentiate yourself from the competition? …
2022 Christmas Marketing Ideas to Double Your Sales! Read More »
What would the Google SERP look like if we could hop in our DeLorean and go back to 1998? First, there would still be ten listings per page, which has been the same for a long time. But back then, every listing was natural and every link went to a page on a different website. …
What Does Serps Mean? (Seo And The Pages Of Search Engine Results) Read More »
What you say about your brand isn’t what it really is. It’s what the people you’re talking to think it is. Because of this, managing a brand is one of the most important things that marketing executives do. How do you take care of a brand? Brand management is the process of making sure that …
How to Take Care of Your Brand with Google – Brand Management Read More »
Few things are more important than how people feel about your brand online. It makes customers, employees, and investors more likely to trust you. So, you can grow your business faster and get a better return on investment. Online reputation management is the best way to keep up the reputation of your brand. Too …
7 Ways for Big Brands to Manage Their Online Reputation Read More »
Brand reputation is important. It affects the success of marketing, customer loyalty, investor confidence, sales, and a lot more. Most executives manage the brand’s image themselves. But they often leave their companies vulnerable to the internet, which is a key part of the customer journey. When it comes to building a brand’s reputation online, traditional …
What is the Reputation of a Brand? (How to build it and why it’s important) Read More »
Your website’s search engine optimization (SEO) can be improved in numerous ways. Creating an original meta description is something you need to think about. Each blog post and webpage we make have unique meta descriptions written by the MTB Strategies team. Defining ‘Meta Description’ What is a meta description? A page’s meta description summarizes the …
What to Add in Your Meta Description to Increase Clicks to Your Website Read More »
If search engine optimization (SEO) isn’t a big part of your marketing budget yet, your competitors are already years ahead of you. About 90.8% of the people in the United States have access to the internet. Now, think about how Google’s organic search results get almost 20 times as many clicks as paid ads on …
Search Engine Optimization (SEO) for Marketers: An Introduction Read More »
There has been some confusion between the terms “demand generation” and “lead generation” in the last few years. In fact, digital marketers have started to use these terms interchangeably and even argue that there’s no difference between the two. But do these words really mean the same thing? Does it matter what you call your …
Key Differences Between Demand Generation and Lead Generation Read More »
MTB Strategies is a Digital Marketing agency helping businesses grow and get more leads online.
