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Content Marketing

what to put into your meta description _ mtb strategy

What to Add in Your Meta Description to Increase Clicks to Your Website

Your website’s search engine optimization (SEO) can be improved in numerous ways. Creating an original meta description is something you need to think about. Each blog post and webpage we make have unique meta descriptions written by the MTB Strategies team. Defining ‘Meta Description’ What is a meta description? A page’s meta description summarizes the …

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Lead Generation: A Strategic Guide for Marketing Executives

Lead Generation: A Strategic Guide for Marketing Executives

Getting leads is a key part of running a successful business. Without it, you can’t get more customers or grow your sales pipeline. To consistently get good leads, you need a well-thought-out plan that uses more than one tactic. If you don’t follow the right steps, you’re likely to waste time and money on digital …

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How to get new business for your company (17 Best Ways)

How to get new business for your company (17 Best Ways)

Leads are the lifeblood of any successful business, from insurance companies to banks to SaaS companies. When a business has more qualified leads, it stays stable and grows in a better way. So it’s not surprising that marketers can’t sleep because they keep thinking about how to get more consistent leads. But it’s not always …

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10 of the best examples of content marketing to help you get ideas for 2022

10 of the best examples of content marketing to help you get ideas for 2022

Content marketing on a large scale can feel like a never-ending, exhausting battle uphill. The pressure to do well and the need to make a lot of things quickly kills creativity. There are a lot of creative examples of content marketing that can give you a much-needed boost of ideas. Even in boring industries, big …

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Methods for Making a Superb Content Calendar

Methods for Making a Superb Content Calendar

Knowing how challenging it is to consistently publish high-quality content at scale is something you’ll appreciate if you manage a content schedule for a well-known or big brand. Months in advance, you must organize content, assign writers and editors, and communicate with the marketing group.  A content calendar, an editorial calendar, is a helpful tool …

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Why Targeted Content is the Key to a Successful Blogging Strategy

Even though your firm has a well-established blog, do you have a well-defined blog strategy? Your posts consistently appear on the first page of search engine results for various keywords because you provide high-quality material. Right now, everything seems OK.  But in Google Analytics, you’ll discover a pattern that’s disturbingly prevalent for companies of all …

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15 Marketing Strategies to Generate Demands & Leads

As marketing teams improve, they understand that even the best SEO strategies can only take them so far. At some point, you have to turn interested people into paying customers. How to fix it? Turn to demand generation. Demand generation marketing is a powerhouse that helps people know about your brand, brings more people to …

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Blogs are Dead! But Content Became More Valuable than Ever

At first, blogging was a way for people to say what they thought about a particular topic and let other people read what they had to say. Blog posts were usually short written thoughts, like “brain dumps,” as opposed to traditional articles that were researched and written after a lot of work. A blogger could …

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