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What is the Reputation of a Brand? (How to build it and why it's important)

What is the Reputation of a Brand? (How to build it and why it’s important)

Brand reputation is important. It affects the success of marketing, customer loyalty, investor confidence, sales, and a lot more. Most executives manage the brand’s image themselves. But they often leave their companies vulnerable to the internet, which is a key part of the customer journey. When it comes to building a brand’s reputation online, traditional …

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