MEET THE TEAM

“Do what you love, so you love what you do.”
Our team is a team of specialists, not “jacks-of-all-trades”.  And we love to be challenged.  That doesn’t happen very often…because we are very good at what we do.

Results-Driven-digital-marketing

Results Driven

Growth Focus digital marketing

Growth Focus

Affordable digital marketing

Affordable

lasting results digital marketing

Lasting Results

Custom Solution digital marketing

Custom Solutions

ABOUT MTB STRATEGIES

Our team brings together almost 60 years of aggregate experience in the digital marketing space.  To create an online presence that produces real change for our clients requires us to wear many different hats, and be very good at a wide variety of skills.  Everything from crisp content, to eye-catching graphics, from research to ranking tactics, from complex project management to the final punchlist, from complex technical analysis to color palettes, we have to good at all of it. And then we have to collaborate carefully and consistently and keep our projects moving nicely along their critical paths.

Our team is the most important component of our company infrastructure.  Without a team working smoothly together, solving problems together, and learning new ways to work together as we acquire new skills, it doesn’t matter how how great our custom software is, or how powerful our online resources are.  Stated another way: it doesn’t matter how sleek and fast our starship is if the crew on the bridge doesn’t know how to safely get us across the galaxy at warp speed.  (yeah, we like Star Trek).

Our team brings together almost 60 years of aggregate experience in the digital marketing space.  To create an online presence that produces real change for our clients requires us to wear many different hats, and be very good at a wide variety of skills.  Everything from crisp content, to eye-catching graphics, from research to ranking tactics, from complex project management to the final punchlist, from complex technical analysis to color palettes, we have to good at all of it. And then we have to collaborate carefully and consistently and keep our projects moving smoothly along their critical paths.

Our team is the most important component of our company infrastructure.  Without a team working smoothly together, solving problems together, and learning new ways to work together as we acquire new skills, it doesn’t matter how how great our custom software is, or how powerful our online resources are.  Stated another way: it doesn’t matter how sleek and fast our starship is if the crew on the bridge doesn’t know how to safely get us across the galaxy at warp speed.  (yeah, we like Star Trek).

peter at the beach smiling

Peter Wallach

CEO and Founder

Peter has been in the digital marketing space for 22 years, having spent all of the 90’s as an IT consultant to businesses all over New York City.  He ran music production / sound design house and composed, performed and produced music that ran on major cable stations all over the world, and for four years was also a digital marketing consultant to attorneys worldwide, as well as running a successful e-commerce site.   He founded MTB Strategies when he realized that most businesses are not actually generating leads from their web presence. He wanted to create a company that could help small businesses take advantage of all the business-growth potential that the web provides, including organic and paid traffic strategies.

peter at the beach smiling

Peter Wallach

CEO and Founder

Peter has been in the digital marketing space for 22 years, having spent all of the 90’s as an IT consultant to businesses all over New York City.  He ran music production / sound design house and composed, performed and produced music that ran on major cable stations all over the world, and for four years was also a digital marketing consultant to attorneys worldwide, as well as running a successful e-commerce site.   He founded MTB Strategies when he realized that most businesses are not actually generating leads from their web presence. He wanted to create a company that could help small businesses take advantage of all the business-growth potential that the web provides, including organic and paid traffic strategies.  

Eileen

Operations manager

Eileen is constantly on the move juggling dozens of things at a time without letting a single ball drop, for the most part. She began her career in software development almost 2 decades ago focusing on design, development, and project management. She finds herself drawn to the fast pace changes of the IT and digital marketing industry and thrives on the challenge of learning something new each day. Given her level of comfort in chaos it’s no surprise she has 4 young kids who also do their best to keep her on her toes. She also enjoys running, teaching yoga, vegetarian cooking, and an occasional crossword puzzle.

mia as project manager and web developer of mtb strategies at the beach smiling

Mia

Project Manager and Web Development

marc kedjora as client development in mtb strategies smiling

Marc

Client Development / Senior Account Manager

Marc is always interested in learning new things and skills. Marc started off building computers for DELL and gained new skills with his work in real estate, marketing and investments. His passion lies in business and marketing. Here, he’s the guy that makes sure we are always listening to and providing for our clients. Marc has gained extensive resources over the years and continues to build his network as he enjoys creating new relationships. He hopes one day to be able to afford a razor and a jumbo sized can of shaving cream.

shaun lead strategist of mtbstrategy

Shaun

LEAD STRATEGIST

Meet Shaun, our resident firefighter. When he’s not driving the fire engine, (like he stole it, of course) he’s driving up sales for small businesses. He is our lead strategist and works daily to help others improve by making sure the back end of their business is running like a high efficiency… ummm ….fire engine. Shaun prides himself for out-of-the-box thinking. We think that’s selling him short – he has never even seemed like he was in the box in the first place. Meanwhile, client satisfaction is a constant personal goal of his and his favorite thing to hear is the client telling us to slow down because there are too many leads. That’s what the rest of us like to hear, too.

leo as graphic designer of mtb strategies posing outdoors

Leo

Graphics

Leo is our resident graphics virtuoso.  He is responsible for all the graphics that MTB needs to make our online work sparkle and light up with eye-catching designs and color palettes that are crisp and attractive….and keep visitors interested and clicking on buttons.  Apart from his fascination with design and color, Leo loves to read (to help himself sleep) and swimming laps (to make himself feel athletic).  Incredibly, he is also blind, which makes his work for our clients even more remarkable.  (Just kidding….we made that up to see if you were paying attention.)

jasmine as social media marketing of mtb strategies smiling

Jasmine

Social Media Manager

Jasmine fell in love with writing at a young age. it wasn’t until she had her first big girl job that she realized she had a knack for creating social content. She dropped out of college and started her own business providing digital marketing and copywriting services. She’s worked with clients in so many fun niches, such as health and wellness, e-commerce, and beauty. At MTB she loves keeping your social media channels consistently trendy, fresh, and relevant, and she particularly loves diving into new topics. In her free time, she’s a proud Netflix binge-watcher and experimental keto chef. (The rest of us always thought that “ketosis” was some sort of horrific disease, until she explained otherwise.)

kelly as content manager of mtb strategies posing outdoors and smiling

Kelly

Content Manager

Kelly is MTB’s content manager and resident blog writer.  She loves nothing more than crafting and managing creative content for unique blogs, carefully researched articles, and engaging website content that is SEO friendly and will reflect our client’s business values and priorities.  Kelly believes when written in the right way, words have the power to move, influence, and take ideas to another level entirely.  The rest of us agree with her.  During her college days, she was a student volunteer and, working together with her adviser, they created the framework of a constitution to provide a means for student expression and assistance in school affairs and activities.  She’s known for her love of dogs but is also crazy about photography, books, and beach (which is probably why she likes to take pictures of her dog while at the beach).  In her spare time, you’ll likely find her enjoying a good Netflix binge or maybe deep into a good game of tennis.  She has asked for a tennis court to be installed in the parking lot at our office but has sadly been turned down.

james as ranking specialist of mtb strategies posing outdoors

James

ranking specialist

James sees himself as very interesting man with amazing technical skills.  We agree with his opinion most of the time.  His responsibilities are crucial to our work at MTB as his work revolves around the highly technical and fast moving world of ranking tactics.  His work is key to getting the sites that we build (or sites that already existed) the authority they need so that Google moves them steadily up the ranks to the promised land of page one.  James is a self-proclaimed half-introvert and half-extrovert, who can spend his whole day in front of his high-spec computer browsing the internet and yet still enjoy playing a good game of basketball with his friends or having fun with his family.  He likes to point out (too often) that he participated in a real live boxing match when he was 12 years old!  (we still don’t know if he won or not)  As a technology enthusiast, James loves the painstaking work it takes to get our sites to move up the ranks, and to keep up with all the latest tactics and strategies.

lea as ranking specialist of mtb strategies smiling

Lea

ranking specialist

Lea thinks of herself as an introvert but not everyone agrees. She doesn’t want to be in the spotlight but most of the time you can see her leading and in front of the crowd. She loves chocolates so much that she can’t go through the day without a big piece. At MTB her role is crucial, since she is a key player in our ranking activities. Her job is to help keep us one step ahead of the competition by employing cutting edge (but very proprietary) ranking strategies. And when she is not executing proven strategies, she is testing new ones to keep us the best at what we do. Lea could tell you all about our secret tactics, but she won’t.

mia as project manager and web developer of mtb strategies at the beach smiling

Mia

Project Manager and Web Development

leo as graphic designer of mtb strategies posing outdoors

Leo

Graphics

Leo is our resident graphics virtuoso.  He is responsible for all the graphics that MTB needs to make our online work sparkle and light up with eye-catching designs and color palettes that are crisp and attractive….and keep visitors interested and clicking on buttons.  Apart from his fascination with design and color, Leo loves to read (to help himself sleep) and swimming laps (to make himself feel athletic).  Incredibly, he is also blind, which makes his work for our clients even more remarkable.  (Just kidding….we made that up to see if you were paying attention.)

melody posing and smiling

Melody

Creative Director / Content

Melody’s responsibilities at MTB are serious, to say the least. Without great content, nothing else matters much, and she takes that very seriously.  She takes great pride creating website narratives and writing stories that draw people in and make them take notice. She excels at researching and finding those nuggets of information that enhance our content and add value to everything she writes.  Melody is an accomplished musician who has taught voice for many years. And, she even wrote a book, Become a Time Millionaire: 100 Ways to Gain an Extra Hour a Day, that was on the Amazon Bestseller List for exactly one day.

kelly as content manager of mtb strategies posing outdoors and smiling

Kelly

Content Manager

Kelly is MTB’s content manager and resident blog writer. She loves nothing more than crafting and managing creative content for unique blogs, carefully researched articles, and engaging website content that is SEO friendly and will reflect our client’s business values and priorities. Kelly believes when written in the right way, words have the power to move, influence, and take ideas to another level entirely. The rest of us agree with her.

During her college days, she was a student volunteer and, working together with her adviser, they created the framework of a constitution to provide a means for student expression and assistance in school affairs and activities. She’s known for her love of dogs but is also crazy about photography, books, and beach. Which is why she liked to take pictures of her dog while at the beach. In her spare time, you’ll likely find her enjoying a good Netflix binge but can also at the tennis court working on her game.  She has asked for a tennis court to be installed in the parking lot at our office but has sadly been turned down.

james as ranking specialist of mtb strategies posing outdoors

James

ranking specialist

James sees himself as an interesting man with amazing technical skills.  We agree with his opinion. His responsibilities are crucial to our work at MTB as his work revolves around the highly technical and fast moving world of ranking tactics. His work is key to getting the sites that we build (or sites that already existed) the authority they need so that Google moves them steadily up the ranks to the promised land of page one. James is a self-proclaimed half-introvert and half-extrovert, who can spend his whole day in front of his high-spec computer browsing the internet and yet still enjoy playing a good game of basketball with his friends or having fun with his family.  He likes to point out (too often) that he participated in a real live boxing match when he was 12 years old!  (we still don’t know if he won or not) As a technology enthusiast, James loves the painstaking work it takes to get our sites to move up the ranks, and to keep up with all the latest tactics and strategies.

lea as ranking specialist of mtb strategies smiling

Lea

ranking specialist

Lea thinks of herself as an introvert but not everyone agrees. She doesn’t want to be in the spotlight but most of the time you can see her leading and in front of the crowd. She loves chocolates so much that she can’t go through the day without a big piece. At MTB her role is crucial, since she is a key player in our ranking activities. Her job is to help keep us one step ahead of the competition by employing cutting edge (but very proprietary) ranking strategies. And when she is not executing proven strategies, she is testing new ones to keep us the best at what we do. Lea could tell you all about our secret tactics, but she won’t.
peter at the beach smiling

Peter Wallach

CEO and Founder

Peter has been in the digital marketing space for 22 years, having spent all of the 90’s as an IT consultant to businesses all over New York City.  He ran music production / sound design house and composed, performed and produced music that ran on major cable stations all over the world, and for four years was also a digital marketing consultant to attorneys worldwide, as well as running a successful e-commerce site.   He founded MTB Strategies when he realized that most businesses are not actually generating leads from their web presence. He wanted to create a company that could help small businesses take advantage of all the business-growth potential that the web provides, including organic and paid traffic strategies.

eileen-operations-manager-mtb-strategy

Eileen

Operations Manager

Eileen is constantly on the move juggling dozens of things at a time without letting a single ball drop, for the most part. She began her career in software development almost 2 decades ago focusing on design, development, and project management. She finds herself drawn to the fast pace changes of the IT and digital marketing industry and thrives on the challenge of learning something new each day. Given her level of comfort in chaos it’s no surprise she has 4 young kids who also do their best to keep her on her toes. She also enjoys running, teaching yoga, vegetarian cooking, and an occasional crossword puzzle.
mia as project manager and web developer of mtb strategies at the beach smiling

Mia

Project Manager and Web Development

Mia is an avid learner – she loves researching, being creative, and trying out new things. She has worn many hats: project manager, web designer and developer, SEO, among many other things, and has also written reams of content for blogs and websites. After running her own online shop during her college days, she realized the potential in the digital marketing world. Mia worked very hard, devoured many courses, and honed her skills. Now, she is MTB’s main web developer and project manager.  She’s the one who has to manage all of the high speed traffic going in every direction for all of our clients at MTB – a challenge that she relishes and handles without breaking a sweat. In her free time, Mia enjoys doing CrossFit, taking even more courses (!), collecting stationery, and browsing the internet for creative inspiration, which she seems to find on a daily basis.

marc kedjora as client development in mtb strategies smiling

Marc

Client Development / Senior Account Manager

Marc is always interested in learning new things and skills. Marc started off building computers for DELL and gained new skills with his work in real estate, marketing and investments. His passion lies in business and marketing. Here, he’s the guy that makes sure we are always listening to and providing for our clients. Marc has gained extensive resources over the years and continues to build his network as he enjoys creating new relationships. He hopes one day to be able to afford a razor and a jumbo sized can of shaving cream.

shaun lead strategist of mtbstrategy

sHAUN

LEAD STRATEGIST

Meet Shaun, our resident firefighter. When he’s not driving the fire engine, (like he stole it, of course) he’s driving up sales for small businesses. He is our lead strategist and works daily to help others improve by making sure the back end of their business is running like a high efficiency… ummm ….fire engine. Shaun prides himself for out-of-the-box thinking. We think that’s selling him short – he has never even seemed like he was in the box in the first place. Meanwhile, client satisfaction is a constant personal goal of his and his favorite thing to hear is the client telling us to slow down because there are too many leads. That’s what the rest of us like to hear, too.

leo as graphic designer of mtb strategies posing outdoors

Leo

Graphics

Leo is our resident graphics virtuoso.  He is responsible for all the graphics that MTB needs to make our online work sparkle and light up with eye-catching designs and color palettes that are crisp and attractive….and keep visitors interested and clicking on buttons.  Apart from his fascination with design and color, Leo loves to read (to help himself sleep) and swimming laps (to make himself feel athletic).  Incredibly, he is also blind, which makes his work for our clients even more remarkable.  (Just kidding….we made that up to see if you were paying attention.)

jasmine as social media marketing of mtb strategies smiling

Jasmine

Social Media Manager

Jasmine fell in love with writing at a young age. it wasn’t until she had her first big girl job that she realized she had a knack for creating social content. She dropped out of college and started her own business providing digital marketing and copywriting services. She’s worked with clients in so many fun niches, such as health and wellness, e-commerce, and beauty. At MTB she loves keeping your social media channels consistently trendy, fresh, and relevant, and she particularly loves diving into new topics. In her free time, she’s a proud Netflix binge-watcher and experimental keto chef. (The rest of us always thought that “ketosis” was some sort of horrific disease, until she explained otherwise.)

kelly as content manager of mtb strategies posing outdoors and smiling

Kelly

Content Manager

Kelly is MTB’s content manager and resident blog writer. She loves nothing more than crafting and managing creative content for unique blogs, carefully researched articles, and engaging website content that is SEO friendly and will reflect our client’s business values and priorities. Kelly believes when written in the right way, words have the power to move, influence, and take ideas to another level entirely. The rest of us agree with her.

During her college days, she was a student volunteer and, working together with her adviser, they created the framework of a constitution to provide a means for student expression and assistance in school affairs and activities. She’s known for her love of dogs but is also crazy about photography, books, and beach. Which is why she liked to take pictures of her dog while at the beach. In her spare time, you’ll likely find her enjoying a good Netflix binge but can also at the tennis court working on her game.  She has asked for a tennis court to be installed in the parking lot at our office but has sadly been turned down.

james as ranking specialist of mtb strategies posing outdoors

James

ranking specialist

James sees himself as an interesting man with amazing technical skills.  We agree with his opinion. His responsibilities are crucial to our work at MTB as his work revolves around the highly technical and fast moving world of ranking tactics. His work is key to getting the sites that we build (or sites that already existed) the authority they need so that Google moves them steadily up the ranks to the promised land of page one. James is a self-proclaimed half-introvert and half-extrovert, who can spend his whole day in front of his high-spec computer browsing the internet and yet still enjoy playing a good game of basketball with his friends or having fun with his family.  He likes to point out (too often) that he participated in a real live boxing match when he was 12 years old!  (we still don’t know if he won or not) As a technology enthusiast, James loves the painstaking work it takes to get our sites to move up the ranks, and to keep up with all the latest tactics and strategies.

lea as ranking specialist of mtb strategies smiling

Lea

ranking specialist

Lea thinks of herself as an introvert but not everyone agrees. She doesn’t want to be in the spotlight but most of the time you can see her leading and in front of the crowd. She loves chocolates so much that she can’t go through the day without a big piece. At MTB her role is crucial, since she is a key player in our ranking activities. Her job is to help keep us one step ahead of the competition by employing cutting edge (but very proprietary) ranking strategies. And when she is not executing proven strategies, she is testing new ones to keep us the best at what we do. Lea could tell you all about our secret tactics, but she won’t.

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