MEET THE TEAM

“Do what you love, so you love what you do.”
Our team is a team of specialists, not “jacks-of-all-trades”.  And we love to be challenged.  That doesn’t happen very often…because we are very good at what we do.

Results-Driven-digital-marketing

Results Driven

Growth Focus digital marketing

Growth Focus

Affordable digital marketing

Affordable

lasting results digital marketing

Lasting Results

Custom Solutions

ABOUT MTB STRATEGIES

Our team brings together almost 60 years of aggregate experience in the digital marketing space.  To create an online presence that produces real change for our clients requires us to wear many different hats, and be very good at a wide variety of skills.  Everything from crisp content, to eye-catching graphics, from research to ranking tactics, from complex project management to the final punchlist, from complex technical analysis to color palettes, we have to good at all of it. And then we have to collaborate carefully and consistently and keep our projects moving nicely along their critical paths.

Our team is the most important component of our company infrastructure.  Without a team working smoothly together, solving problems together, and learning new ways to work together as we acquire new skills, it doesn’t matter how how great our custom software is, or how powerful our online resources are.  Stated another way: it doesn’t matter how sleek and fast our starship is if the crew on the bridge doesn’t know how to safely get us across the galaxy at warp speed.  (yeah, we like Star Trek).

Our team brings together almost 60 years of aggregate experience in the digital marketing space.  To create an online presence that produces real change for our clients requires us to wear many different hats, and be very good at a wide variety of skills.  Everything from crisp content, to eye-catching graphics, from research to ranking tactics, from complex project management to the final punchlist, from complex technical analysis to color palettes, we have to good at all of it. And then we have to collaborate carefully and consistently and keep our projects moving smoothly along their critical paths.

Our team is the most important component of our company infrastructure.  Without a team working smoothly together, solving problems together, and learning new ways to work together as we acquire new skills, it doesn’t matter how how great our custom software is, or how powerful our online resources are.  Stated another way: it doesn’t matter how sleek and fast our starship is if the crew on the bridge doesn’t know how to safely get us across the galaxy at warp speed.  (yeah, we like Star Trek).

peter at the beach smiling

Peter Wallach

CEO and Founder

Peter has been in the digital marketing space for 22 years, having spent all of the 90’s as an IT consultant to businesses all over New York City.  He ran music production / sound design house and composed, performed and produced music that ran on major cable stations all over the world, and for four years was also a digital marketing consultant to attorneys worldwide, as well as running a successful e-commerce site.   He founded MTB Strategies when he realized that most businesses are not actually generating leads from their web presence. He wanted to create a company that could help small businesses take advantage of all the business-growth potential that the web provides, including organic and paid traffic strategies.

peter at the beach smiling

Peter Wallach

CEO and Founder

Peter has been in the digital marketing space for 22 years, having spent all of the 90’s as an IT consultant to businesses all over New York City.  He ran music production / sound design house and composed, performed and produced music that ran on major cable stations all over the world, and for four years was also a digital marketing consultant to attorneys worldwide, as well as running a successful e-commerce site.   He founded MTB Strategies when he realized that most businesses are not actually generating leads from their web presence. He wanted to create a company that could help small businesses take advantage of all the business-growth potential that the web provides, including organic and paid traffic strategies.  

mia at the beach smiling
leo posing outdoors
melody posing and smiling
kelly posing outdoors and smiling
james posing outdoors

Mia

Project Manager and Web Development

Leo

Graphics

Leo is our resident graphics virtuoso.  He is responsible for all the graphics that MTB needs to make our online work sparkle and light up with eye-catching designs and color palettes that are crisp and attractive….and keep visitors interested and clicking on buttons.  Apart from his fascination with design and color, Leo loves to read (to help himself sleep) and swimming laps (to make himself feel athletic).  Incredibly, he is also blind, which makes his work for our clients even more remarkable.  (Just kidding….we made that up to see if you were paying attention.)

Melody

Creative Director / Content

Melody’s responsibilities at MTB are serious, to say the least.  Without great content, nothing else matters much, and she takes that very seriously.  She takes great pride creating website narratives and writing stories that draw people in and make them take notice.  She excels at researching and finding those nuggets of information that enhance our content and add value to everything she writes.  Melody is an accomplished musician who has taught voice for many years. And, she even wrote a book, Become a Time Millionaire: 100 Ways to Gain an Extra Hour a Day, that was on the Amazon Bestseller List for exactly one day.

Kelly

Content Manager

Kelly is MTB’s content manager and resident blog writer.  She loves nothing more than crafting and managing creative content for unique blogs, carefully researched articles, and engaging website content that is SEO friendly and will reflect our client’s business values and priorities.  Kelly believes when written in the right way, words have the power to move, influence, and take ideas to another level entirely.  The rest of us agree with her.  During her college days, she was a student volunteer and, working together with her adviser, they created the framework of a constitution to provide a means for student expression and assistance in school affairs and activities.  She’s known for her love of dogs but is also crazy about photography, books, and beach (which is probably why she likes to take pictures of her dog while at the beach).  In her spare time, you’ll likely find her enjoying a good Netflix binge or maybe deep into a good game of tennis.  She has asked for a tennis court to be installed in the parking lot at our office but has sadly been turned down.

James

ranking specialist

James sees himself as very interesting man with amazing technical skills.  We agree with his opinion most of the time.  His responsibilities are crucial to our work at MTB as his work revolves around the highly technical and fast moving world of ranking tactics.  His work is key to getting the sites that we build (or sites that already existed) the authority they need so that Google moves them steadily up the ranks to the promised land of page one.  James is a self-proclaimed half-introvert and half-extrovert, who can spend his whole day in front of his high-spec computer browsing the internet and yet still enjoy playing a good game of basketball with his friends or having fun with his family.  He likes to point out (too often) that he participated in a real live boxing match when he was 12 years old!  (we still don’t know if he won or not)  As a technology enthusiast, James loves the painstaking work it takes to get our sites to move up the ranks, and to keep up with all the latest tactics and strategies.

mia at the beach smiling

Mia

Project Manager and Web Development

leo posing outdoors

Leo

Graphics

Leo is our resident graphics virtuoso.  He is responsible for all the graphics that MTB needs to make our online work sparkle and light up with eye-catching designs and color palettes that are crisp and attractive….and keep visitors interested and clicking on buttons.  Apart from his fascination with design and color, Leo loves to read (to help himself sleep) and swimming laps (to make himself feel athletic).  Incredibly, he is also blind, which makes his work for our clients even more remarkable.  (Just kidding….we made that up to see if you were paying attention.)

melody posing and smiling

Melody

Creative Director / Content

Melody’s responsibilities at MTB are serious, to say the least. Without great content, nothing else matters much, and she takes that very seriously.  She takes great pride creating website narratives and writing stories that draw people in and make them take notice. She excels at researching and finding those nuggets of information that enhance our content and add value to everything she writes.  Melody is an accomplished musician who has taught voice for many years. And, she even wrote a book, Become a Time Millionaire: 100 Ways to Gain an Extra Hour a Day, that was on the Amazon Bestseller List for exactly one day.

mia at the beach smiling

Mia

Project Manager and Web Development

melody posing and smiling

Melody

Creative Director / Content

Melody’s responsibilities at MTB are serious, to say the least. Without great content, nothing else matters much, and she takes that very seriously.  She takes great pride creating website narratives and writing stories that draw people in and make them take notice. She excels at researching and finding those nuggets of information that enhance our content and add value to everything she writes.  Melody is an accomplished musician who has taught voice for many years. And, she even wrote a book, Become a Time Millionaire: 100 Ways to Gain an Extra Hour a Day, that was on the Amazon Bestseller List for exactly one day.

james posing outdoors

James

ranking specialist

James sees himself as an interesting man with amazing technical skills.  We agree with his opinion. His responsibilities are crucial to our work at MTB as his work revolves around the highly technical and fast moving world of ranking tactics. His work is key to getting the sites that we build (or sites that already existed) the authority they need so that Google moves them steadily up the ranks to the promised land of page one. James is a self-proclaimed half-introvert and half-extrovert, who can spend his whole day in front of his high-spec computer browsing the internet and yet still enjoy playing a good game of basketball with his friends or having fun with his family.  He likes to point out (too often) that he participated in a real live boxing match when he was 12 years old!  (we still don’t know if he won or not) As a technology enthusiast, James loves the painstaking work it takes to get our sites to move up the ranks, and to keep up with all the latest tactics and strategies.

leo posing outdoors

Leo

Graphics

Leo is our resident graphics virtuoso.  He is responsible for all the graphics that MTB needs to make our online work sparkle and light up with eye-catching designs and color palettes that are crisp and attractive….and keep visitors interested and clicking on buttons.  Apart from his fascination with design and color, Leo loves to read (to help himself sleep) and swimming laps (to make himself feel athletic).  Incredibly, he is also blind, which makes his work for our clients even more remarkable.  (Just kidding….we made that up to see if you were paying attention.)

kelly posing outdoors and smiling

Kelly

Content Manager

Kelly is MTB’s content manager and resident blog writer. She loves nothing more than crafting and managing creative content for unique blogs, carefully researched articles, and engaging website content that is SEO friendly and will reflect our client’s business values and priorities. Kelly believes when written in the right way, words have the power to move, influence, and take ideas to another level entirely. The rest of us agree with her.

During her college days, she was a student volunteer and, working together with her adviser, they created the framework of a constitution to provide a means for student expression and assistance in school affairs and activities. She’s known for her love of dogs but is also crazy about photography, books, and beach. Which is why she liked to take pictures of her dog while at the beach. In her spare time, you’ll likely find her enjoying a good Netflix binge but can also at the tennis court working on her game.  She has asked for a tennis court to be installed in the parking lot at our office but has sadly been turned down.

kelly posing outdoors and smiling

Kelly

Content Manager

Kelly is MTB’s content manager and resident blog writer. She loves nothing more than crafting and managing creative content for unique blogs, carefully researched articles, and engaging website content that is SEO friendly and will reflect our client’s business values and priorities. Kelly believes when written in the right way, words have the power to move, influence, and take ideas to another level entirely. The rest of us agree with her.

During her college days, she was a student volunteer and, working together with her adviser, they created the framework of a constitution to provide a means for student expression and assistance in school affairs and activities. She’s known for her love of dogs but is also crazy about photography, books, and beach. Which is why she liked to take pictures of her dog while at the beach. In her spare time, you’ll likely find her enjoying a good Netflix binge but can also at the tennis court working on her game.  She has asked for a tennis court to be installed in the parking lot at our office but has sadly been turned down.

james posing outdoors

James

ranking specialist

James sees himself as an interesting man with amazing technical skills.  We agree with his opinion. His responsibilities are crucial to our work at MTB as his work revolves around the highly technical and fast moving world of ranking tactics. His work is key to getting the sites that we build (or sites that already existed) the authority they need so that Google moves them steadily up the ranks to the promised land of page one. James is a self-proclaimed half-introvert and half-extrovert, who can spend his whole day in front of his high-spec computer browsing the internet and yet still enjoy playing a good game of basketball with his friends or having fun with his family.  He likes to point out (too often) that he participated in a real live boxing match when he was 12 years old!  (we still don’t know if he won or not) As a technology enthusiast, James loves the painstaking work it takes to get our sites to move up the ranks, and to keep up with all the latest tactics and strategies.

rebecca smiling

Rebecca

ranking specialist

Rebecca’s job as a ranking specialist is to create external signals that tell the ranking engines to sit up and take notice  She scours the web looking for opportunities that can create power and authority for our clients’ sites and get them the attention and the traffic that they need. She has more than 7 years of experience in building links, social media management and SEO. Rebecca loves working for a digital marketing agency because it means that she has the flexibility to make her own schedule, but also the flexibility to learn new skills and strategies to make her better at her job.  And the rest of us appreciate those qualities about her.  She’s not shy about saying that she loves a challenge, she loves to learn new things, and she loves to explore and discover new tools and new information on the web.
 
peter at the beach smiling

Peter Wallach

CEO and Founder

Peter has been in the digital marketing space for 22 years, having spent all of the 90’s as an IT consultant to businesses all over New York City.  He ran music production / sound design house and composed, performed and produced music that ran on major cable stations all over the world, and for four years was also a digital marketing consultant to attorneys worldwide, as well as running a successful e-commerce site.   He founded MTB Strategies when he realized that most businesses are not actually generating leads from their web presence. He wanted to create a company that could help small businesses take advantage of all the business-growth potential that the web provides, including organic and paid traffic strategies.

mia at the beach smiling

Mia

Project Manager and Web Development

Mia is an avid learner – she loves researching, being creative, and trying out new things. She has worn many hats: project manager, web designer and developer, SEO, among many other things, and has also written reams of content for blogs and websites. After running her own online shop during her college days, she realized the potential in the digital marketing world. Mia worked very hard, devoured many courses, and honed her skills. Now, she is MTB’s main web developer and project manager.  She’s the one who has to manage all of the high speed traffic going in every direction for all of our clients at MTB – a challenge that she relishes and handles without breaking a sweat. In her free time, Mia enjoys doing CrossFit, taking even more courses (!), collecting stationery, and browsing the internet for creative inspiration, which she seems to find on a daily basis.

leo posing outdoors

Leo

Graphics

Leo is our resident graphics virtuoso.  He is responsible for all the graphics that MTB needs to make our online work sparkle and light up with eye-catching designs and color palettes that are crisp and attractive….and keep visitors interested and clicking on buttons.  Apart from his fascination with design and color, Leo loves to read (to help himself sleep) and swimming laps (to make himself feel athletic).  Incredibly, he is also blind, which makes his work for our clients even more remarkable.  (Just kidding….we made that up to see if you were paying attention.)

melody posing and smiling

Melody

Creative Director / Content

Melody’s responsibilities at MTB are serious, to say the least. Without great content, nothing else matters much, and she takes that very seriously.  She takes great pride creating website narratives and writing stories that draw people in and make them take notice. She excels at researching and finding those nuggets of information that enhance our content and add value to everything she writes.  Melody is an accomplished musician who has taught voice for many years. And, she even wrote a book, Become a Time Millionaire: 100 Ways to Gain an Extra Hour a Day, that was on the Amazon Bestseller List for exactly one day.

kelly posing outdoors and smiling

Kelly

Content Manager

Kelly is MTB’s content manager and resident blog writer. She loves nothing more than crafting and managing creative content for unique blogs, carefully researched articles, and engaging website content that is SEO friendly and will reflect our client’s business values and priorities. Kelly believes when written in the right way, words have the power to move, influence, and take ideas to another level entirely. The rest of us agree with her.

During her college days, she was a student volunteer and, working together with her adviser, they created the framework of a constitution to provide a means for student expression and assistance in school affairs and activities. She’s known for her love of dogs but is also crazy about photography, books, and beach. Which is why she liked to take pictures of her dog while at the beach. In her spare time, you’ll likely find her enjoying a good Netflix binge but can also at the tennis court working on her game.  She has asked for a tennis court to be installed in the parking lot at our office but has sadly been turned down.

james posing outdoors

James

ranking specialist

James sees himself as an interesting man with amazing technical skills.  We agree with his opinion. His responsibilities are crucial to our work at MTB as his work revolves around the highly technical and fast moving world of ranking tactics. His work is key to getting the sites that we build (or sites that already existed) the authority they need so that Google moves them steadily up the ranks to the promised land of page one. James is a self-proclaimed half-introvert and half-extrovert, who can spend his whole day in front of his high-spec computer browsing the internet and yet still enjoy playing a good game of basketball with his friends or having fun with his family.  He likes to point out (too often) that he participated in a real live boxing match when he was 12 years old!  (we still don’t know if he won or not) As a technology enthusiast, James loves the painstaking work it takes to get our sites to move up the ranks, and to keep up with all the latest tactics and strategies.

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