Do you want to boost WooCommerce SEO but are unsure where to begin? The equivalent of having a person spinning signs with your company’s name and location on every street corner in the real world is search engine optimization (SEO) for your eCommerce store.
You are losing out on a lot of sales if your WooCommerce store is not SEO-optimized.
To assist you in enhancing WooCommerce SEO and gaining more consumers, we have produced this comprehensive WooCommerce SEO tutorial.
Learn About WooCommerce
Open-source eCommerce plugin for WordPress called WooCommerce. You can employ the most potent content management system (CMS) to operate an online business thanks to this. Because it is open-source, you can quickly create unique extensions and modify every part of your store.
Most newcomers typically ask one of two questions before launching an online store: How does WooCommerce stack up against Shopify, and is WooCommerce SEO friendly?
You may use our in-depth comparison of Shopify and WooCommerce to determine which platform is better for you.
Does WooCommerce Support SEO?
Out of the box, WooCommerce is incredibly SEO friendly. It is built on top of the standard-compliant and SEO-friendly WordPress platform. But you can certainly employ plugins and methods to boost the SEO of WooCommerce products.
It is up to you to add items like themes, goods, product descriptions, product pages, photos, and other material to your site when you launch an online store using WooCommerce. You are in charge of optimizing any extra content you include.
To consistently experience development in your search engine traffic and revenue, you must maintain your WooCommerce SEO strategy.
What do I need to properly implement a successful WooCommerce SEO strategy, you may be asking yourself right now.
Our WooCommerce SEO advice can be useful here. We’ll go over several crucial SEO pointers for your online store and explain them simply.
1. Configure WordPress’s SEO
Since WooCommerce is a WordPress plugin, you must first enhance your site’s general SEO configuration before making WooCommerce-specific SEO adjustments.
For novices, we have put together a comprehensive WordPress SEO guide. It is very thorough and offers advice on detecting duplicate content using Google Search Console, creating URL structures that are search engine friendly, and more. Before continuing to step 2 of this post, we strongly advise reading the complete tutorial first.
The most crucial item you require, though, if you’re in a hurry, is a WooCommerce SEO plugin. On your website, we advise setting up and installing the All in One SEO plugin.
You may create XML sitemaps and set up appropriate SEO fields for your products with the aid of the AIOSEO plugin. Additionally, it has SEO capabilities including social network integration, on-page SEO analysis, rich snippets schema markup, and more.
You can proceed to step 2 of our WooCommerce SEO instruction after setting up AIOSEO.
2. Craft SEO Product Titles
Your individual WooCommerce products need to be optimized for SEO just like your blog entries are. Writing SEO-friendly product titles is one of the most crucial aspects of WooCommerce product optimization. Search engines use these product titles as the heading of a search result; they may be seen in the title bar of your browser.
The AIOSEO plugin would have been set up if you had completed the previous step. It is the greatest WordPress SEO plugin and it also takes care of your WooCommerce goods.
To begin, open a WooCommerce product in editing mode and scroll down to the AIOSEO Settings box. The SEO title for the product can then be changed by entering in your own title or by using the variables to derive a title automatically from the data about the item.
The product title on your store may not exactly match the SEO title for your WooCommerce goods. You might employ keywords you believe your buyers will use to find the goods.
Additionally, you must make it engaging, captivating, and user-friendly. However, using false or misleading titles that might mislead users or search engines could result in your WooCommerce website being penalized.
Let’s look at a title sample below.
Men’s Leather Wallet by Brandname is a dull title.
Bi-Fold Brown Leather Wallet for Men – High-Quality Crafted for Durability (SEO Optimized Title)
Long-tail keywords like bi-fold, brown, and durability are all things that people will search for while searching for “men’s leather wallet” and are mentioned in our SEO-optimized title.
When making purchases online, people enter specific search terms rather than broad ones. Long-tail keywords help search engines identify and rank your WooCommerce product title higher than that of your rivals.
3. Include SEO Product Descriptions
In AIOSEO, there is a box where you can enter your own product’s meta description just below the title.
On search engine results pages (SERPs), this description will show up below your product title even though it is not visible on your website. To ensure that users click and view your goods, you must use this description to offer a compelling incentive for them to do so. Consider this to be your elevator pitch.
Remember to repeat the keywords you used in the SEO title for the product. Your chances of ranking for those target keywords will increase as a result.
4. Enhance the Product Slug
WordPress uses a product’s slug, also known as a permalink, in your URL. WooCommerce by default uses the title of your product as the slug. The default slugs, however, occasionally lack any important SEO keywords.
That can be modified in the SEO settings for your product. Make sure to include your primary keyword in the slug and keep it short.
5. Turn on Breadcrumbs
For internal linking, breadcrumbs are excellent since they define a clear route or trail to the page you are now on. These breadcrumbs also show up in search results, which gives your website a boost in ranks.
Using the AIOSEO plugin, you can enable breadcrumbs for your WooCommerce products.
Go to the All in One SEO » General Settings to activate breadcrumbs.
Your site’s code is instantly updated to include the breadcrumbs schema markup. However, you must toggle the switch to allow breadcrumbs if you also wish to show breadcrumb navigation links on your website.
You may then choose from a variety of breadcrumb display options for your website.
6. Making Use of Product Categories and Tags Correctly
You can categorize products in your online store using product categories and tags. This makes it simple for your clients to locate the precise goods they require. Search engines benefit from categories and tags in a similar way. WooCommerce includes a page for each product category and tag that is indexed and listed by search engines.
Since the products on these pages are comparable, their keyword density is higher, which boosts their likelihood of ranking for those keywords.
Many new users misuse categories and tags because they are unsure of the differences between them. Categories are designed to classify your products broadly. The categories in your store would be the table of contents of a book.
A clothes store, for instance, might contain sections for men’s, women’s, accessories, jewelry, etc. Because they are hierarchical, categories can have children added to them.
Tags, on the other hand, are more precise keywords that describe a product’s characteristics. For instance, tags for t-shirt products may include casual, summer wear, and other terms.
7. Embedding Product Image Alt Text
To find the things they’re seeking for quickly, many consumers switch to image search. Google has deleted the ‘View Image’ button from their image search results in order to assist website owners. Users will therefore need to go to your website to view the image in context.
This pattern aids online retailers in attracting highly motivated customers to their websites.
Similar to web search, image SEO operates. In order to assist consumers in finding the images they want, Google makes use of artificial intelligence, image recognition, and other technologies.
The most crucial action you can take to get traffic from Google image search is to make sure all of the photos on your website have alt tags.
The HTML element alt text enables website owners to accompany their photographs with words. When the browser is unable to fetch a picture, this text will be displayed instead.
8. Add Product Category SEO Title and Descriptions
In WooCommerce, each product category has its own page. Similar items are available on this page, increasing the keyword density for your chosen keywords. Product category pages become more important for WooCommerce SEO as a result.
By including a title and description to the product category pages, you may improve their optimization. In your WooCommerce store, AIOSEO enables you to customize the SEO titles and descriptions for each category.
Simply click the edit link next to a category on the Products » Categories page.
Scroll down to AIOSEO Settings on the edit screen, then select the category title in the snippet preview. In order to submit your own unique SEO title and description for the product category, AIOSEO will now offer edit fields.
9. Use Google Analytics to track WooCommerce customers
Data is the most crucial component of a successful SEO campaign. You must understand your users’ origins, how they found your store, the products they looked at, and their activities on your WooCommerce website.
You can use Google Analytics to track all of this data, but configuring it correctly is really challenging.
We created MonsterInsights, the most well-liked Google Analytics plugin for WordPress, for this reason.
You can use the eCommerce tracking tool that is already included in MonsterInsights Pro to quickly and easily implement WooCommerce-enhanced eCommerce tracking.
To make data-driven decisions regarding your WooCommerce store and expand your business with confidence, utilize MonsterInsights in conjunction with Google Analytics.
10. Improve Website Performance and Speed
Website speed is one of the most significant ranking factors in Google’s eyes. This implies that speedier websites have a higher chance of ranking higher than slower ones.
Additionally, slow websites hurt user experience and cost you money, which is terrible for the company.
A 1 second delay in page load time can result in a 7% loss in conversions, 11% fewer page views, and a 16% drop in customer satisfaction, according to a StrangeLoop case study.
Web hosting is sometimes the main cause of a slow WooCommerce store. If so, you should switch to a hosting company that is optimized for WooCommerce, such as SiteGround or Bluehost.
To speed up your page load time, you can also adhere to the detailed steps in our WordPress performance guide.
11. Boost Security for WooCommerce
Secure websites are highly favored by search engines. Google swiftly flags risky websites with warnings to alert consumers to frauds, malware, and phishing websites.
This could seriously damage the reputation of your brand in addition to your WooCommerce SEO results.
Hackers frequently attempt to steal data from unrelated websites by using brute force attacks, malware injection, and other techniques. You must increase the security of your WooCommerce store to avoid this.
To strengthen the security of WooCommerce, adhere to the detailed steps in our guide to WordPress security.
We wish you luck in learning how to enhance WooCommerce SEO from this article. To help you expand your business, you might also want to check out our lists of the top live chat providers and WooCommerce plugins.