04 - instagram collab posts

Why Use Instagram Collaboration Posts in Social Media Marketing

Connecting with other brands and accounts on Instagram is crucial for building your account, and doing so has been simpler with Instagram Collab posts. You can collaborate on sharing content with another account using this function. This indicates that rather than only sharing stuff from your own account, both accounts will share your content, including photographs and Reels.

Sharing an Instagram collaborative post can often be more effective than simply tagging another account. Continue reading to discover how to make an Instagram collaboration post and its advantages.

What is a Collaborative Instagram Post?

Late in 2021, Instagram revealed Collab postings, a feature that would let two accounts share a Feed post or Reel. The post can be published from two accounts when the original author adds another account as a collaborator or co-author. This is a fantastic method to collaborate with other small businesses, brands, and content creators to publish material on Instagram.

Benefits of Collaboration Posts

Collaborative posts are a quick and effective approach to increase the audience for your material, which can result in the following advantages:

  • Increased Awareness – A Collab post enables you to share content with your co-author’s followers in addition to your own audience, boosting the amount of people who see your posts. Your total brand recognition may increase as a result.
  • Get More Supporters – Your brand will be introduced to more people because Collab postings will make you appear in more feeds. This might be a fantastic opportunity to get new fans. These Collab posts can also be viewed as an invitation for the business or content producer, with whom you collaborate on content, to follow your account.
  • Increase Engagement – Due to the increased exposure, there is a significant likelihood that more people will engage and interact with your Collab posts. This implies that compared to a typical Instagram post that is only seen by your followers, these posts can generate more likes, comments, and shares.

How Do I Make Posts for Insta Collabs?

You must first invite that account to collaborate before you can make a Collab post with them. They will share the message from both accounts as soon as they accept the request.

To be clear, the original author is the owner of the post, and if they delete it, the collaborator’s account will likewise have that post removed. To make a Collab post, the original author must also have a public profile.

  1. Click the plus sign to start a new post.
  2. Once the content has been uploaded, select “Tag people.”
  3. Then choose “Invite collaborator.”
  4. Find the account, then select their profile.
  5. Watch for their response before proceeding.

The post will appear in the grids and feeds of both accounts as soon as they accept the invitation.