Your top two concerns as a company leader are lowering risk and boosting business growth. I’ll discuss the latter in this piece. However, there are two types of change to consider: organic development and inorganic growth.
So, how can you change your firm into a high-growth brand without putting it at risk? Invest in organic expansion. As a result, a high-ROI, self-compounding revenue model that grows over time is created.
A significant organic growth rate results from keeping one eye on the present and one eye on the future.
Organic Growth VS Inorganic Growth
Inorganic (external) growth is essentially purchasing development. This can include paid advertising such as display, native, and search adverts. Organic growth (internal growth) is increasing your company through your strategic efforts, resources, capabilities, knowledge, marketing, content, and partnerships, among other things.
The Benefits of Organic Growth
A solid organic growth strategy positions your company for long-term success. When comparing PPC and SEO, organic marketing outcomes continue to compound, whereas paid advertising results do not. In the settled world, revenue ceases to exist as soon as you stop pouring money into the engine.
In other words, even if you have the resources to continue buying clicks and acquiring businesses, you’ll eventually need to figure out how to develop your firm organically.
5 Ways to Accelerate Organic Growth
I’ll show you how to accomplish organic growth using five tried-and-true tactics.
1. Use SEO to Unify & Magnify Your Marketing Mix
SEO Improves Marketing ROI
The most effective organic growth marketing technique is SEO. The truth is that organic search is the only marketing medium whose worth grows with time. Even if you keep your SEO spending essentially the same, the traffic and income you generate increase. This is because higher rankings lead to increased visibility, which leads to more backlinks, which increases visibility, and so on.
That is how SEO improves marketing ROI.
In comparison, digital channels such as PPC provide a set, transient, and relatively modest return on ad investment. In other words, you get precisely what you pay for and nothing more or less.
Aside from that, you can use SEO to boost brand awareness and sentiment, resulting in increased brand equity. As a result, you’ll lower risk and better control your messaging.
Conform to How Your Target Audience Thinks
Why is organic search so good at generating leads? One of the most important reasons is that it precisely reflects how your audience thinks when they are most accepting of your message. If you want to be a customer-centric firm, starting with SEO as the foundation for your marketing is a fantastic place to begin.
Furthermore, SEO is one of the few marketing strategies that does not interfere with the consumer experience. When you’re listening to a podcast, and an advertisement comes on, it interferes with your listening experience. Scrolling through Facebook and encountering an ad doesn’t enhance your knowledge but disrupts it.
When done correctly, SEO helps you to approach potential consumers and give them material, answers, and solutions that genuinely aid and support their buyer journey. SEO provides the scaffolding to help them achieve their goals.
Increase the Client’s Lifetime Value
At each level of the funnel, SEO gives clients the ideal answers to their questions precisely at the right time. This is one example of how SEO can help you improve your digital client experience. As a result, you’ll increase client loyalty and LTV.
2. Create Interesting Content
Develop differentiated content if you want to stand out in a crowded market. One crucial factor is that it should be high-value, memorable, and distinct from others in your industry.
3. Develop Novel Products or Business Ideas
If your organic growth has stalled, developing new items or a new business strategy can kickstart new growth. Google began solely as a search engine. Over the previous two decades, they’ve expanded their product range to include email, analytics, phones, operating systems, browsers, augmented reality, cloud services, advertising, and many more.
4. Invest Heavily in Digital Marketing
You might be astonished to learn what digital marketing is. When you properly implement a robust digital strategy, you can open up enormous opportunities for organic development that you would not have otherwise.
With customer purchasing habits constantly changing and people working remotely, your company must undergo a seismic digital transformation. If you don’t meet your clients where they are, you’re giving up a lot of market share. Going ALL IN on digital unlocks crucial consumer data to enable you to effortlessly track user activity across all channels and the benefits of simply being there.
You must understand your goals and who you are marketing to. You should also determine your top marketing channels and methods for driving sales growth and your budget allocations. Furthermore, leaving room in your budget for strategic experimentation and testing is critical.
5. Monitor SEO & Marketing Analytics
Tracking important marketing KPIs is critical for understanding your development sources and where you need to optimize further. Your specific growth objectives will determine the metrics you track.
These measurements let you keep your finger on the pulse of your overall business performance. However, don’t stop there.
More specifically, ensure that you measure the most critical SEO indicators—attention to domain authority, keyword rankings, organic traffic or conversions, and referring domains.
When performing lead generation campaigns, you should monitor metrics such as MQLs, SQLs, cost per lead, cost of customer acquisition, and conversion rate. As you observe these measures, seek strategic approaches to improve their performance.
On the Road to Organic Growth
Organic growth does not arise by chance. It is the outcome of constantly implementing successful techniques, capitalizing on development possibilities, and optimizing your efforts over time.
When SEO is at the heart of your marketing, you can consistently attract new organic search traffic and supply them with precisely what they need at each buyer journey.
Unique content targeting consumer search activity is an essential difference since it attracts your audience’s attention while actively looking for answers. You create new, more profitable revenue streams by introducing new products, services, or models. When you go all in on digital, you tap into the current behavioral zeitgeist among individuals and businesses. When measurements are tracked, you may optimize for ever-better results.