Digital marketing is continuously growing and evolving, but some significant changes are expected in 2022. Companies and brands must plan for the future of digital marketing and be ready to capitalize on it.
Here are the top six digital marketing trends to watch in 2022 and how to take advantage of them.
LinkedIn is Showing Exceptional Growth
With over 55 million registered companies and 740 million members, LinkedIn has shown exceptional growth in the digital space. 40% of LinkedIn users engage with the site regularly, resulting in over 1 billion interactions every month. They’re continually releasing new features that help businesses and sites achieve more significant outcomes.
B2B marketers and professionals should use LinkedIn to unleash the full potential of their marketing campaigns.
SEO is Less of a Game & More of a Strategy
One of the oldest and most valuable forms of digital marketing is search engine optimization. With the substantial technological advancements in the past few years, search algorithms are becoming increasingly intelligent and contextual. Instead of finding a way around these algorithms with some useless hacks and tricks, marketers should focus on offering exceptional value and meaningful online experiences to their consumers.
Customers should come first when it comes to building a unique online experience. Fill your website with helpful information and include a section of frequently asked questions.
Post on your website’s blog regularly. Create a section on your website featuring podcasts, videos, and long-form content.
All Roads Lead to Your Website
The worldwide pandemic has brought the digital experience to the forefront. Due to the lockdowns, most people are bound to work from home and heavily depend on the internet. Nowadays, every organization’s website has to do much more than it did before the Covid-19 pandemic.
In 2022, all roads lead to your website, and providing your customers with a sluggish or clumsy online experience is no longer acceptable. To stay up with the competition, you’ll need to focus on user experience, site performance, and mobile optimization. Otherwise, your visitors will go elsewhere.
Provide your visitors with an engaging website experience. Broken links and redundant information are all too prevalent, and simply fixing those two issues will improve your website’s user experience.
There is no need to invest in social media advertising if your website itself requires a lot of work. Instead, take the steps necessary to ensure that your site follows web, SEO, and UX best practices.
Unsatisfactory Mobile Experience is No Longer Acceptable
As mobile web experience is becoming a significant ranking factor in search engine results, the days of not paying attention to your mobile site are long gone. According to Google, 79 % of consumers are inclined to return to a mobile site if it is easy to use. So make sure your landing pages, website experience, and digital advertisements are all mobile-friendly.
When designing a mobile website, it is preferable to employ responsive designs, fast website load time, and no pop-ups or other distracting elements for mobile visitors.
As a business owner, if your mobile site is not performing well, it is recommended to perform a complete mobile optimization assessment. It won’t take long for you to figure out where mobile consumers are getting stuck.
Creator Economy is Gaining Traction
The rapid development of creative tools has given rise to a new breed of influencers known as creators. Creators are taking over the digital space. They observe the world around them with a creative perspective, share their life experiences with the audience, talk about various socio-economic aspects in layman terms, and create original content, which has resulted in a dedicated fan following.
In 2022, there will be more tools to help creators, more platforms on which artists can develop, and more people than ever before who are accustomed to supporting their creators. The entry hurdles to the Creator Economy are quite low. The removal of these obstacles is assisting more individuals in overcoming their concerns and attempting to become creators.
Brands can get immense exposure by collaborating with creators. They help you gain the trust of their followers and introduce potential new customers to your brand. Working with creators is also relatively easy and inexpensive; look for creators who can relate to your target demographic and have massive followings. The impact and reach of these creators will bring more eyeballs to your brand and give more credibility to your products.
Voice Search is Becoming Prevalent
The use of voice search is becoming prevalent and shows no signs of slowing down. In 2022, it will continue to impact how brands market themselves and develop content. The smart speaker market is also exploding, with over a quarter of American households already owning an Amazon Echo, Google Home, and other smart speakers.
According to a study, 61 % of Americans who currently have a voice device intend to use it even more in the future, and plenty of new customers are also planning to transition to voice search in the near future.
Even if your business isn’t ready to advertise on smart speakers, your content must be voice search optimized. It increases the likelihood of your content being picked up as a featured snippet or spotted on Google’s first page.