MTB Strategies (Admin)

What is the Reputation of a Brand? (How to build it and why it’s important)

Brand reputation is important. It affects the success of marketing, customer loyalty, investor confidence, sales, and a lot more. Most executives manage the brand’s image themselves. But they often leave their companies vulnerable to the internet, which is a key part of the customer journey. When it comes to building a brand’s reputation online, traditional […]

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what to put into your meta description _ mtb strategy

What to Add in Your Meta Description to Increase Clicks to Your Website

Content Marketing, SEO / mtbwpadmin

Your website’s search engine optimization (SEO) can be improved in numerous ways. Creating an original meta description is something you need to think about. Each blog post and webpage we make have unique meta descriptions written by the MTB Strategies team. Defining ‘Meta Description’ What is a meta description? A page’s meta description summarizes the

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Search Engine Optimization (SEO) for Marketers: An Introduction

Introduction to Search Engine Optimization (SEO) for Marketers

SEO / mtbwpadmin

If search engine optimization (SEO) isn’t a big part of your marketing budget yet, your competitors are already years ahead of you. About 90.8% of the people in the United States have access to the internet. Now, think about how Google’s organic search results get almost 20 times as many clicks as paid ads on

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Key Differences Between Demand Generation and Lead Generation

Lead Generation / mtbwpadmin

There has been some confusion between the terms “demand generation” and “lead generation” in the last few years. In fact, digital marketers have started to use these terms interchangeably and even argue that there’s no difference between the two. But do these words really mean the same thing? Does it matter what you call your

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Lead Generation: A Strategic Guide for Marketing Executives

Guide to Lead Generation for Marketing Executives

Content Marketing, SEO / mtbwpadmin

Getting leads is a key part of running a successful business. Without it, you can’t get more customers or grow your sales pipeline. To consistently get good leads, you need a well-thought-out plan that uses more than one tactic. If you don’t follow the right steps, you’re likely to waste time and money on digital

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2022 Digital Customer Experience Strategies & Trends

Marketing Strategy, SEO / mtbwpadmin

The epidemic caused a commotion in consumer habits and a surge in digital connections with businesses. Due to the decline in face-to-face interactions between brands and consumers, the customer journey increasingly resembles a patchwork. Remember that most consumers do not consider their digital customer experience distinct from their in-store encounters. An individual may, for instance,

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