When it comes to advertising, more exposure is always better. More significant visibility increases focus. An increase in website visitors is the best strategy for attracting such interest. If all other factors remain constant, an increase in qualified traffic will result in both leads and customers, as well as income.
The goal isn’t merely to increase visitors, though. Your goal should be to attract site visitors that fit your demographic profile.
This piece will provide 30 tips that have helped me increase website traffic and generate organic growth. You can learn more about your target market using one or more techniques. Some put their efforts into content marketing, SEO, or paid media as forms of digital advertising.
How to Increase Traffic to Your Website
1. Know Your Target Audience
When you know your target market inside and out, you can address their wants, needs, challenges, frustrations, and pain points more effectively. More people will click on your search results and social media postings if you tailor your material to the language of your target audience.
2. Map Out Your Customer’s Journey
Gaining more visitors requires an in-depth familiarity with the customer’s decision-making process. This can include the entire journey from when they become aware of an opportunity or problem to when they purchase from you.
You may produce material that guides potential customers through the sales process by customer’s journey mapping.
3. Use Relevant Keywords
The use of search engine optimization (SEO) is one of the most efficient and long-lasting techniques to increase website traffic. Different customers at various stages of the buying process will use additional search terms when looking for your products and services. More general searches occur at the top of the funnel instead of more specific ones at the bottom.
Make a list of customer-relevant search terms for each customer journey stage. You can find valuable long-tail keyword variations using a tool like Ahrefs Keyword Explorer or Google Trends.
4. Answer Customer Questions
Answering potential consumers’ queries is a great strategy to increase website traffic. By providing in-depth responses to frequently asked concerns, you may keep users on your site for longer and decrease bounce rate.
The organic search results featured snippet can highlight an additional traffic driver. Byrdie, a famous beauty website, is a good illustration. They rule the search results across the whole sales cycle with high-quality information that helps people.
5. Apply Search Engine Optimization (SEO) Techniques
Website architecture is only sometimes at the top of mind when thinking of ways to boost traffic to your site. However, this is a significant issue. By focusing on technical SEO, you can ensure your site is as Google-friendly as possible. In other words, you need to organize your site to make it easy for Google to read and index each URL.
Initially, you should submit an XML sitemap to help search engines discover and index your content. Design your site’s layout such that it is intuitive and straightforward to use. Make it so that no more than three clicks are required to reach any site section.
Crawl issues can be found and fixed with tools like Screaming Frog and ContentKing. Additionally, it can aid in searching for and repairing damaged links.
Canonical tags should indicate which pages should be indexed to prevent Google from encountering duplicate content issues. Make sure you have set up proper 301 redirects if you have altered the URLs of any sites.
Keep in mind that Google places a premium on speed and that in the first half of 2021, the company will release an overhaul to its user interface. To find places where page load time can be sped up, utilize a web performance testing tool like Pingdom or Google’s PageSpeed Insights.
In addition, use structured data to improve your page’s chances of being shown in rich snippets.
6. Do Individual SEO Configurations
Performing on-page SEO is essential to maximize your site’s organic search ranks. When optimizing web pages, there are a few precise measures to follow. Here’s an essay we wrote on how to build an SEO campaign that can’t be stopped.
7. Increase Your Google SERP Rate
How much content do you currently have that is optimized for specific keywords? Improving your site’s click-through rates from SERPs will be enough to bring in more visitors.
More people will click on your site if you rank higher in organic search results. You can utilize Google Search Console to identify low-converting pages. Keep an eye out for phrases and websites that receive many views but need more clicks. Is there a congruence between the title tag and user intent? You should rewrite your page’s titles and meta descriptions to raise your page’s keyword ranking and make your content more engaging.
8. Use Off-Page Strategies to Get Inbound Links
Google considers backlinks to be a significant element for determining search engine rankings. A page will seem more relevant and authoritative if it has more links to other high-quality pages. Increase your site’s visibility and traffic by acquiring as many high-quality backlinks as possible through well-planned promotion.
You should keep in mind that not all links are created equal. You want links that are both authoritative and relevant to your site. Even if you manage to secure a connection from your neighborhood pizzeria, it will only help your business if you sell IT services. Google could punish you for what it considers an attempt to manipulate the system.
9. Sharpen Your Content Marketing Plans
To reach more people, businesses use a strategy known as “content marketing,” which entails producing and disseminating high-quality, pertinent information.
Blog articles, bylines, films, ebooks, lookbooks, infographics, SlideShares, research studies, and more are content marketing examples. Format your work in a way that makes sense to your target market. Help people find the information they need or the amusement they crave.
10. Promote Your Site With Videos
There has been an increase in the use of video for marketing purposes as the technology to create and edit videos on a smartphone has improved.
Video SEO improves their discoverability in external (on sites like YouTube) and internal (on sites like yours) search results.
In addition, videos do particularly well on social media, drawing in far more views and comments than other content kinds.
11. Promote Your Site With Podcasts
Podcasting is a fantastic tool for attracting more visitors to your website and establishing your reputation in your industry. What sets podcasting apart is the ease with which high-quality, lengthy content can be distributed.
The podcast can hold a listener’s attention for 30 minutes or more. Even better, the medium has yet even to come close to reaching a degree of content saturation. Therefore, there are several openings for marketers to develop credibility, create a steady stream of customer touchpoints, and connect with their target demographic.
12. Promote Your Site With Webinars
Businesses have used webinars for years to attract more visitors, strengthen relationships with existing customers, boost participation, and establish credibility. They let you show off your knowledge while providing solutions to challenges your target audience faces.
A webinar is a way to go if you need to provide more in-depth training. Aside from attracting potential customers, they also demonstrate a product’s value.
13. Promote Your Site With Live Events
Connecting with people in your business and possibly new clients at live events (or virtual events) is beneficial. A certain magic happens when individuals meet face to face that can’t be duplicated in print ads, podcasts, or electronic communication. Live events are a great way to network with influential people and leave a lasting impression on those who attend.
Many people may visit your website or landing page due to the event’s advertising. In addition, the information presented at the event may be readily repurposed as evergreen content for your website. You can run a webinar that delivers summaries of the presentations or make videos or slide decks of the talks available.
14. Consider Sponsoring
Event sponsorship is another strategy to get people to your site. One easy way to get your brand in front of your target audience is to sponsor relevant industry events. You can increase exposure for your business by having the event’s organizers publicize the event extensively, which is one of the perks of being a sponsor. It’s a great approach to reach more people by tapping into the contacts list of the event’s organizers.
15. Do Press Releases
A large influx of new visitors can result from a well-executed PR effort. Practical public relations efforts increase brand awareness and credibility by rising above the din of competing messages. It draws in customers and gets them talking favorably about your company. The more positive attention your brand receives, the more people will remember it. Establishing your brand as reliable and credible is another benefit.
Google takes these things seriously. Search engines will assign more weight to your site if they observe a flurry of good off-page SEO signals, such as brand mentions and backlinks, suggesting that other websites have recognized your business as significant enough to connect to.
16. Use Social Media
Social media is an obvious way to increase traffic to your website because billions of users are active daily. This is especially valid for your current clients and supporters.
There are a few critical considerations while creating your social media strategy.
You must first determine which platform is preferred by your target audience. LinkedIn can be your best option if you’re a B2B company. Knowing how to sell on Instagram is undoubtedly a good option if your target market is millennials. a Gen Z audience? Then think about TikTok.
Second, you must consistently interact with your fans and offer them genuine value. You must do more than publish links to your website and anticipate visitors. You must comprehend their concerns, engage them directly, provide them with original information, reply to their comments, address their inquiries, etc.
17. Build Strategic Partnerships
Establish strategic collaborations with other companies, organizations, and brands to broaden your market and boost website traffic. When you collaborate with other people, both of your audiences are accessed. You find yourself suddenly in front of a new group of possible clients. It allows you to reach twice as many people with half the work. Additionally, the advantages might be increased when you add referrals to one another along the procedure.
Your partnerships don’t have to be quite so outlandish, of course. Simple forms of collaboration include:
- Creating collaborative podcasts or webinars.
- Working on videos.
- Guest blogging.
- Planning a joint launch.
The only requirement is that you can benefit from one another.
18. Use Influencer Marketing
You probably imagine attractive individuals posting pictures of themselves on Instagram at the beach or on top of mountains when you think about influencer marketing. And even though it undoubtedly encompasses that, it is much larger.
Influencers may be found in every sector, including marketing, IT, fashion, horticulture, and human resources. While some have a few thousand, others have millions of followers.
Micro-influencers, on the other hand, frequently produce more quantifiable results than well-known superstars. That’s because their supporters are often considerably more fervent and involved.
Micro-influencers put a lot of effort into building trust with their audience. They, therefore, have a thorough understanding of the interests and responses of your audience. Utilize micro-influencers upstream to gain crucial insight in this regard. Then, work together on fresh, original giveaways and social media marketing concepts.
Collaboration and relationship-building with influencers can increase traffic and leads.
19. Consider Guerrilla Advertising
How many offline strategies are used to increase website traffic? Guerrilla marketing uses innovative, imaginative, inexpensive approaches to pique people’s interest in novel ways. A successful guerilla marketing campaign can increase social media engagement and media coverage by getting people talking about your business.
20. Use Pay-Per-Click (PPC)
You could fall into the binary thinking trap when researching techniques to boost website traffic and believe that the choice between SEO and PPC is either/or. However, using each search engine effectively is more critical when trying to increase traffic from them.
In the long run, organic search is more profitable than PPC, which frequently has a high acquisition cost. When it comes to your target keywords, SEO is a terrific evergreen method.
Additionally, PPC has a place in your marketing mix. For instance, until your SEO gets going, you can utilize PPC to increase website traffic for new goods, categories, or themes.
To dominate the page, you can also utilize PPC to take up more space in the SERPs for branded terms.
You can start generating traffic right away with PPC. Therefore, PPC is beneficial for quick projects or for experimenting with fresh concepts and messaging. PPC can be your best option if you’re pushing for the holidays or running an offer.
21. Do Display Advertising
Display advertising can provide a quick influx of traffic, similar to sponsored search. Display ads might be very beneficial if you’re attempting to raise brand awareness or retarget website visitors.
You may reach your perfect audience by using a variety of targeted advertising solutions. You can target particular keywords, hobbies, subjects, or demographics by utilizing a DSP. Alternatively, if you know exactly where people go online, you can target specific websites.
22. Use Native Marketing
You can design ads for native advertising that are compatible with the platform on which they are displayed. A text-based call to action in the middle of a blog post or a sponsored YouTube video in your feed is a practical example of native advertising.
Native advertising can remarkably assist you in attracting customers who overlook display advertising. The audience must find the material valuable and relevant to the context for native advertising to succeed.
23. Subscribe to Paid Social Advertising
Paid social advertising can boost your traffic on demand by capitalizing on the popularity of social media. That is useful if you need to raise awareness, publicize a product launch, or carry out a time-sensitive campaign.
The best part is that you can laser-target your ads to concentrate on the optimal audience segments, resulting in highly qualified visitors to your website.
24. Focus on Retargeting Efforts
Retargeting is behavioral marketing that enables you to reach out to customers who have previously shown interest in your good or service. Perhaps they looked up a product you advertise with Google Ads. Maybe they went to your website. Alternatively, they added anything to their online shopping basket.
25. Use Email Marketing
Even after more than 25 years, email is still a very effective marketing tool. It is incredibly profitable, with a return of $42 for every dollar spent on email marketing.
Email marketing works well because it effectively acts as your personal traffic source. You don’t need to be concerned about whether people will see your advertising in their feeds or come to your event, etc. Promote a specific website page to your email subscribers if you want them to view it.
26. Participate in Online Communities
You can find passionate discussions about everything your audience is interested in these groups, including parenting advice, basketball shoes, gardening, finances, etc.
You can engage in meaningful dialogues with individuals of your target audience by joining in on these conversations. You can respond to their inquiries, offer remedies, and assist in problem-solving. You can occasionally link to a page on your website if it is appropriate and helpful. Being an active community member, taking an interest in the people you interact with, and not just attempting to sell something are the keys to success in online communities.
27. Respond to Niche-Related Inquiries on Quora
Answering questions on Quora is an additional method of increasing website traffic.
The goal of the entire website is to assist users in finding information and resolving issues. You increase the likelihood that people will visit your website by showing off your knowledge and providing good material without charge.
You can include a link to your website in the responses you provide individuals if it’s suitable and pertinent to do so. You could link to a blog post, for instance, if you wrote it and it goes into great detail about a topic someone is interested in. However, push the links only a little. As a community, Quora users dislike having their inboxes flooded with links.
Your answers will receive more community approval as the more helpful information you supply. Your responses will gain more platform visibility as they acquire higher upvotes.
28. Create Demand Generation Online Tools
If you are already aware of the distinction between demand generation and lead generation, you know that the latter is a potent tool for raising awareness.
One of the best strategies to increase the number of backlinks to your website and attract visitors is by creating free online resources. Online resources are marketing gold for demand generation far beyond the average blog post or article. There’s no need for complicated tools. They only need to carry out a simple, beneficial task to advertise.
29. Include Guest Posting
Guest articles are a fantastic approach to simultaneously promoting word-of-mouth awareness, lead generation, and website traffic. Even better, you can frequently incorporate a link to the articles on your blog to help with search engine rankings. The most important thing is to offer your audience genuine value. Spammy material won’t attract readers and could damage your brand’s reputation.
30. Obtain Traffic From Rival Companies
Want to steal customers from your rivals actively? Utilize these methods. To start, look at the keywords your competitors rank for using an SEO analysis tool like Ahrefs or SEMRush. Look for keywords with relatively thin content that rank in the top 10—alternatively, pages with little content, such as brief blog posts.
Utilizing SEO tools to examine a competitor’s backlink profile is a second tactic. Are any pages with many quality links still providing a 404 error? Create even more helpful pages, and then contact the websites linked to your rival’s pages to let them know about your fresh material. You should be able to create several useful new links, even though only some sites will reply.