As a leading digital marketing service, we at MTB Strategies, understands the critical role website design and structure plays in driving SEO visibility and enhancing your online presence. In this article, we will delve into the ten key ways website design and structure can impact your SEO rankings and provide practical solutions to address common site structure issues. Our aim is to empower you to optimize your website for increased organic traffic, improved search engine rankings, and enhanced user experience.
1. Site Crawlability
The foundation of effective SEO lies in ensuring that search engine robots can easily crawl through your website’s content. At MTB Strategies, we emphasize the importance of internal linking on every page to create a seamless flow of information. By strategically placing internal links, we guide search engine crawlers from one page to another, ensuring there are no dead ends while navigating through your website.
2. URL Structure
Your website’s URL structure is not just a technical aspect but a crucial factor in SEO success. Our team of experts at MTB Strategies focuses on creating user-friendly and search engine-readable URLs that pass equity through your domain and direct users to relevant destinations. A well-structured URL should be easy to read, content-rich, and logically organized across your entire website.
3. HTTP, HTTPS, HTTP2
As part of our commitment to providing holistic digital marketing solutions, we advocate for the adoption of HTTPS to enhance website security and improve search engine rankings. Google considers HTTPS as part of the user experience, and more than 50% of websites worldwide are already using it. Additionally, we recommend embracing HTTP/2 to further optimize your website’s performance and loading speed.
4. Internal Linking
At MTB Strategies, we understand that effective internal linking is instrumental in guiding both users and search engine crawlers to relevant content on your website. By using keyword-rich anchors within your content, we create a seamless flow between pages, decreasing page depth and enhancing user experience. Our goal is to ensure that your website’s structure encourages exploration and discovery, leading to improved SEO rankings.
5. Key Content & Keywords
Content and keyword research form the bedrock of successful SEO strategies. Our team of experts at MTB Strategies ensures that your website’s structure is built around your target audience, their search behavior, and competitive topics. By strategically incorporating high-quality and keyword-rich content, we position your website for optimal SEO performance.
6. Duplicate Content
Avoiding duplicate content is a top priority for our team at MTB Strategies. We recognize that Google interprets duplicate content as spam, which can harm your website’s SEO rankings. Our content creators and SEO professionals work hand in hand to ensure that your website is filled with unique and valuable content that resonates with your target audience.
7. Navigation & User Experience
At MTB Strategies, we believe that a well-structured website enhances user experience and positively impacts SEO rankings. We adhere to strict usability standards, ensuring that visitors can easily find the information they seek and navigate your website intuitively. By aligning click-through with expectations and providing an intuitive navigation system, we create a positive user experience that signals relevance to search engines.
8. Core Web Vitals & User Experience
As part of Google’s page experience update, Core Web Vitals have become a crucial ranking factor. At MTB Strategies, we work collaboratively with website builders, designers, and SEO professionals to optimize aspects like Cumulative Layout Shift (CLS) and content loading speed. By meeting Google’s benchmarks, we position your website for SEO success in 2021 and beyond.
With mobile users constituting a significant portion of website traffic, optimizing your site for mobile responsiveness is non-negotiable. At MTB Strategies, we recognize the importance of structuring your website to cater to users across different devices. By providing a seamless mobile experience, we ensure that your website remains competitive in today’s digital landscape.
10. Speed & Performance
At MTB Strategies, we understand that a fast and responsive website is essential for SEO success. Our team of experts collaborates with designers and IT departments to ensure that your website’s structure supports a fast user experience. By eliminating slow loading pages and optimizing website performance, we improve user satisfaction and boost SEO rankings.
At MTB Strategies, we are committed to helping businesses achieve SEO success through strategic website structuring. By addressing site structure issues and aligning your architecture and design with your SEO goals, we empower your website to attract organic traffic, rank higher on search engines, and provide an exceptional user experience. From optimizing URL structures to enhancing mobile responsiveness, our comprehensive approach to website structure ensures that your SEO journey begins and ends on a high note.Unlock the full potential of your website with MTB Strategies. Contact us today to collaborate with our team of experts and shape a winning SEO strategy that elevates your brand to new heights in the digital landscape. With MTB Strategies by your side, your website will become a powerful tool for driving business growth and achieving online success.