Blogger outreach resembles conventional PR in many ways. You need to make and do things that people care about if you want them to talk about your brand. However, blogger outreach focuses on influencers instead of major news outlets, so you’ll generally email specific individuals instead of a broad “media inquiries” mailbox. Therefore, you cannot […]
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The use of micro-influencers in marketing is significant. Micro influencer marketing can have a profoundly positive financial impact on a company. Compared to other digital media, it can produce an ROI that is 11X higher. With figures like this, it would be insane not to stop everything and significantly increase your influencer marketing activities.
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“Write for people, not search engines” is a saying you’ve probably heard before. That makes sense. Since Google uses natural language processing (NLP) and comprehends semantics, SEO copywriting is no longer necessary. That quote contains some truth, yet it’s simple to misunderstand its meaning. It simply means producing engaging content while adhering to SEO
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Today, it’s easier to discuss keyword density by referencing the early years of SEO. Early web crawlers were just sophisticated library card catalog systems in their infancy. They required a method for providing consumers with the information they needed. Therefore, their catalog used each site’s meta information as a “file tab.” Websites may
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A significant bounce rate can be disastrous. You invest money in creating a fantastic user experience and awesome content, but nobody visits your website. Your conversion rate worsens, your sales decline, and your content marketing ROI declines. It’s understandable why so many marketers worry about how to lower bounce rates. Even though this SEO
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Mentioning anchor text will create a debate in a room full of SEOs. People will start shouting about everything, even over-optimization penalties, and ideal anchor ratios. But the majority of that data is inaccurate. Why? Because anchor text has been used on the internet since its inception. Over the past 20+ years, Google has
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