The way that people find your website has a huge impact on the number of visitors you get. The higher up the search results from your site is, the more traffic it will receive. There are many different SEO strategies you can use to improve your ranking for certain keywords. Still, one of the easiest ones to implement is optimizing for conversions. This post will discuss five easy ways to optimize your site for conversion with SEO and see an increase in revenue.
Here are five ways you can optimize your site for conversions with SEO.
Add a Conversion-focused Title Tag to Your Website
A title tag is one of the most important on-page SEO features you have to work with. It’s what shows up in search results. It can help your site rank higher or lower depending on how it looks. Still, more importantly, a good title tag will encourage people to click through from the SERPs (search engine result pages).
You should start by including related keywords as close as possible to the beginning of the title tag. Using them as early as possible helps both users and Google understand better which page they’ll be taken to if they choose this link over another for their query.
For example: instead of naming your post “How To Improve Your Website Conversion Rate With SEO,” name it something like “Increase Revenue By Optimizing For Conversions With These Five Easy SEO Strategies.”
Similarly, you should include a call to action in the title tag. This lets people know what they can expect to find on the page and prompts them to click through if that’s something they want.
You can also include your target keywords in your title tag. This lets Google and users know what your site is about and can help with SEO as well.
Finally, make sure that the title tag is under 65 characters. If it’s too long, it will be truncated in the SERPs and may not look as appealing to click through on.
Your title tag determines how your site is displayed in search results. Optimize the amount of time that users spend on your website and increase conversions by adding a conversion-focused title tag to your site.
Put Social Sharing Buttons on the Page’s Header or Sidebars
Sites with social sharing buttons typically attract more visitors than those without because people like sharing content they find valuable.
When you put certain types of social media buttons on your site, Google crawls those pages and indexes them as well. This means that the number of shares for a given page help boost its ranking in search results, so be sure to include share buttons wherever appropriate!
You can choose from a variety of options when it comes to putting these tools on your website:
- Put Twitter or Facebook's standard follows/like button at the top or bottom of every post. You should also consider adding Pinterest "Pin It" and LinkedIn InShare buttons near relevant content as well.
- Consider including an email subscription box that will allow users to sign up for your content directly on your site.
- Blog posts can include links to social media profiles, especially if the page is about that person or company.
- You should also make it easy for users who are already signed in with their social accounts (e.g., Pinterest) by including buttons at the top of each post they would be able to share easily and quickly without having to navigate away from your site.
- Social sharing buttons help increase traffic while increasing conversions through SEO. Be sure you have a variety of these tools available across all types of pages throughout your website.
Add Conversion-focused Keywords on Your Home Page
Every page of your site should have a clear path to the conversion goal. In other words, it’s important for you to add keywords that help explain what visitors can expect from each page and how they’ll be able to accomplish their task when on that particular part of your website. For instance, if a person is looking for a quote or estimate about something related to your business, make sure there’s an easy way for them to get in contact with someone who can provide more information.
This is another great place where including relevant keywords will come in handy while improving rankings: using “Contact” instead of “About” makes it easier for people translating sites into foreign languages to find what they’re looking for faster than ever before. This also makes it easier for Google to find your website since they can understand the most relevant terms which apply.
Make sure that all pages on your site have clear paths towards conversions.
Optimize this conversion by placing specific keywords in high-value areas throughout these parts of your homepage:
- Contact Us
- About us
- FAQs or Common Questions
- Pricing/Quotes Page
- Free Trial Sign Up Page
- Case Studies about clients' experiences with you and why they chose you over competitors, etc.
These high-value keyword phrases should be included near the top of appropriate web pages, so people will know what information is available right away without having to search around too much before finding their answer(s) instead. This also helps Google find and index your site.
Utilize Schema on Your Website To Help Search Engines Know What Type of Content You Have
Schema is a type of code that helps search engines better understand the content on your pages. There are a few different types of schema you can use:
Itemscope and Itemtype: This tells Google about any items or objects described in your articles, such as people, places, events, or things like books or restaurants.
Organization: Describes an organization, business person, or company using this markup language. It’s also necessary to include “name” and “address” for this section specifically.
Person/Place/Event: Identifies all relevant information related to that particular topic within your post by describing it with its most important characteristics (e.g., height, weight), categories (e.g., sports teams, colleges), and other relevant data.
Product: This schema is used to describe any products you have for sale, including prices, stock availability, or where these items can be purchased from.
Recipe: For sites with cooking content.
Schema makes it easier for search engines like Google to understand your posts while also providing a better user experience by marking up all necessary information people might want to know about before engaging in that particular topic/page further. This will help increase rankings while increasing conversions through SEO as well.
Include schema markup on every page of your site to allow users searching online to get more detailed information without reading through each post.
Implement More Calls to Action Throughout Your Site
Calls-to-action is the best way to encourage more conversions, whether you’re asking for email subscriptions or encouraging visitors to contact your company right away. There’s no reason this shouldn’t be done on every page of your website and even in images. Using “CTA” icons instead of links can help get clicks since people will know what is being asked of them without having to search through a copy too much before deciding how they want to proceed further…
It might seem counterintuitive, but writing great content helps improve conversion rates as well.
It makes both readers and Google happy because users who read high-quality posts tend to stay longer. More page views mean better rankings in the long run.
Conclusion
The internet is a crowded place with tons of websites looking for your attention. To stay ahead in this digital world, you must have the right content strategy and know how to use SEO techniques that will help improve conversion rates on your website. If all of these principles seem overwhelming or confusing, don’t worry! We’re here as a resource for any questions you might have about getting started, which can lead to increased conversions and rankings online.
