At MTB, SEO is not a sprint, it’s a marathon. In order to rank effectively for the long haul, slow and steady will always win the race.
The goal of off-page SEO, and maintenance is to begin an ongoing SEO program to ensure that the site is being ranked as high as possible and found. Depending on the competitiveness of the niche, it is often necessary to rank the site for longer-tail keywords to find the pockets of “low hanging fruit” online. This allows us to capture audiences that are being lesser served by the other more highly ranking sites serving more generalized keywords. This keyword research forms the underpinning of all of the SEO strategies that we employ.