GOOGLE ADS
Taking advantage of online advertising to improve your marketing efforts
GOOGLE ADS SET UP and MANAGEMENT
When you do a search on Google for anything (how about “party store”?) the search engine presents you with a SERP (otherwise known as the “search engine results page” a genius acronym, almost as good as S.H.I.E.L.D., for you Marvel fans). That SERP generally has three components (but sometimes four). At the top you will usually see ads, then below that you will see the map listings (three listings known as the “map pack” or “three pack” or “snack pack” depending whom you speak to) then below that are the regular “organic” listings. Then below that are generally more ads.
Those people at the top paid extra to be at the top. The person at the VERY top, in the first spot, usually paid the most, or just had the single most relevant ad to the query it was presented in response to. Those ads are governed by a gigantic platform called, not surprisingly, Google Ads, which was formerly known to all as Adwords.
Google Ads is a massive advertising platform with hundreds of features and options, and if it is not handled with care, it can gobble money faster than your dog can gobble up a bowl of chicken soup you left on the floor. Google’s revenue each year from Google Ads is in excess of $115 billion dollars (yes, with a B) which tells you a lot of things.
1
It tells you that in order for them to sell that much advertising space, it must work.
2
It tells you that it is not for the faint of heart.
We’ve seen leads coming in from Google Ads for $100 each that were reduced to $10 when the campaign was redone by people who know what they are doing. Would you rather get 100 leads for $100 or $1?
We manage ad campaigns for our clients every day. You need a fantastic looking ad. It has to be in sync with where it goes when someone clicks on it. (so, yes, you also need a whiz-bang great looking, but clean and tidy landing page). And that Google Ad campaign needs to be set up in the most optimal way so that it produces the best ROI. Like Facebook advertising, Google Ads run on an algorithm that has an artificial intelligence component. It needs data so it can learn. And as it learns, it gets smarter. And as it gets smarter, your leads get cheaper. Confused at all yet?
That’s why you should let us take care of it. Call us today to discuss your Google Ads campaign and how you can boost your ROI.
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About us
We are a complete digital marketing service. Sorry, let’s restate that: We are a complete “make you money” service.
Our Mission
We are relentless in our pursuit of business growth for our clients. If you are ready, we can help you grow your business.
Our Offer
- Creating Google Ads/Campaigns
- Google Ads for Local Businesses
RESULT DRIVEN
GROWTH FOCUS
AFFORDABLE
LASTING RESULTS
Take Your Marketing to the next level
What about Google Ads?
Like Facebook advertising, Google Ads run on an algorithm that has an artificial intelligence component. It needs data so it can learn. And as it learns, it gets smarter. And as it gets smarter, your leads get cheaper. Confused at all yet?
That’s why you should let us take care of it. Call us today to discuss your Google Ads campaign and how you can boost your ROI.
RESULT DRIVEN
GROWTH FOCUS
AFFORDABLE
LASTING RESULTS
Take Your Marketing to the next level
What about Google Ads?
Like Facebook advertising, Google Ads run on an algorithm that has an artificial intelligence component. It needs data so it can learn. And as it learns, it gets smarter. And as it gets smarter, your leads get cheaper. Confused at all yet?
That’s why you should let us take care of it. Call us today to discuss your Google Ads campaign and how you can boost your ROI.
What you need to know about GOOGLE ADS
What you need to know about
GOOGLE ADS
Do Google Ads really work?
Yes, absolutely! Google Ads really works in the field of digital marketing. It is the most popular and widely used search engine marketing in this era. Google Ads is the platform provided by Google where an advertiser has to pay a certain amount of money to Google for each click on their ads.
What is Google Local Services?
According to Google, “Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, so you can keep your calendar full.” Google Local Service (GLS, sometimes referred to as LSA) ads are a relatively new addition to the Google marketing environment that allow service providers to easily advertise against relevant searches without having to perform keyword research, write ads, or conduct extensive experimentation; in other words, the more complex and time-consuming tasks a search professional typically has to undertake to make sure campaigns perform well. As such, they are changing the way many companies advertise and grow their businesses.
What are the benefits of using Google Ads?
Some of the many benefits include:
- Increased exposure
- The ability to connect with customers at the moment they’re looking for services you provide (which, in turn, can lead to higher conversion rates)
- Access to an easy-to-use management platform
- Receiving the Google Guaranteed badge (which, along with Google reviews help to build trust)
- Limited wasted time, as customers choose you (no chasing)
- Increased odds of turning more leads into customers
MTB STRATEGIES SERVICES
MTB STRATEGIES SERVICES
HIRE THE RIGHT PEOPLE
LET'S WORK TOGETHER!
Don’t you think it’s time you made the internet really work for your business? We think it’s time. As yet another saying goes, if not now, when?
LET'S WORK TOGETHER!
Don’t you think it’s time you made the internet really work for your business? We think it’s time. As yet another saying goes, if not now, when?