SEARCH ENGINE OPTIMIZATION
Get more visibility and qualified leads to boost your sales
SEO SERVICE
So you want to understand more about Search Engine Optimization and how it pertains to digital marketing solutions, and how it fits into our “make you more money” mantra.
Here’s the deal, in a nutshell. Your website needs to be found in order for someone to call you or email you. Then, and only then can you make the sale. If someone does not call you or reach out to you in some way, they’re here and you are there, and you have no chance. You need something, anything, so that you can make your pitch, sell your product, peddle your service, whatever it is. That’s called a lead. Not all leads are great. Some are warm, some are tepid, and some are white hot. They are very rarely ice cold, which is why they call it a cold call when you dial numbers of people who have no idea they are about to receive a call from you. But anyone who reaches out to you first, well they present you with a real opportunity; think of it this way- if you were making cold calls, how many calls would you have to make to get to someone who says “you know what, this might be something we need.” 5 calls? 10? 30? 100? So- think of how much time that incoming call has saved.
Now, how do we get the phone to ring?
How do we get people to email your business?
How can we make it so that you don’t need to make (a lot of) cold calls?
Your website needs to be found. Simple as that. Sounds easy. It isn’t, not usually. Unless you are the only person doing what you do, in the town that you do it in. That’s not true for a lot of people. Unless you literally live in the middle of nowhere. And the problem then is that even if you are ranked, there’s no one to call you. That’s another problem. See the sidebar.
WHY YOU NEED SEO
When you have competition in your niche or space, and in the same geographic region, there will be other companies that also have websites. If someone searches for “hair salon” in the middle of Toledo, the resulting search engine results page (we call that a SERP for short) will present a series of possibilities to solve that searcher’s problems. Without getting too far into the weeds (plenty of time for that later) let’s just say that Google’s secret hidden “intelligence” has to look at all the possibilities and decide what it is going to show you first. So there are a number of factors that affect that order – dozens and dozens in fact. In the world of SEO we have a suite of tactics and techniques that can be used to make your site more attractive to Google than the others.
GET IN TOUCH!
The Google Local “Population Trap”
In a town near where our office is, there is a guy who runs a cleaning company, and he’s been in business forever. He does ok. But his business doesn’t grow. He had a terrible website for a very long time. Then, he spent a ton of money doing a NEW website and it looked a lot better, but it barely had any effect.
We looked into the situation for him. It turns out, his ranking was great, top of the maps, top organic, and everything, but still no calls. Why? The reason was because his address, and therefore his listing was in a town with a population of 6,000 people. And on all four sides around him he has towns with populations of more than 30,000 people – but because he wasn’t aware of how Google works, and how local SEO and marketing works, not only did he not know how to change the situation, he didn’t even understand that he had a problem. But in those larger towns, he was not ranked anywhere near page one or the top of the maps. He was invisible. His fancy website had little to no effect.
We showed what he needed to do to get found by the 100,000 people who were nearly blocks away. Are you in a population trap? Are there thousands upon thousands (or millions) of people just down the street who have no idea you are there? If they did know you were there, how would that affect your business?
SEO SERVICE
So you want to understand more about Search Engine Optimization and how it pertains to digital marketing, and how it fits into our “make you more money” mantra.
Here’s the deal, in a nutshell. Your website needs to be found in order for someone to call you or email you. Then, and only then can you make the sale. If someone does not call you or reach out to you in some way, they’re here and you are there, and you have no chance. You need something, anything, so that you can make your pitch, sell your product, peddle your service, whatever it is. That’s called a lead. Not all leads are great. Some are warm, some are tepid, and some are white hot. They are very rarely ice cold, which is why they call it a cold call when you dial numbers of people who have no idea they are about the receive a call from you. But anyone who reaches out to you first, well they present you with a real opportunity; think of it this way- if you were making cold calls, how many calls would you have to make to get to someone who says “you know what, this might be something we need.” 5 calls? 10? 30? 100? So- think of how much time that incoming call has saved.
Your website needs to be found. Simple as that. Sounds easy. It isn’t, not usually. Unless you are the only person doing what you do, in the town that you do it in. That’s not true for a lot of people. Unless you literally live in the middle of nowhere. And the problem then is that even if you are ranked, there’s no one to call you. That’s another problem. See the sidebar.
Now, how do we get the phone to ring?
How do we get people to email your business?
How can we make it so that you don’t need to make (a lot of) cold calls?
Your website needs to be found. Simple as that. Sounds easy. It isn’t, not usually. Unless you are the only person doing what you do, in the town that you do it in. That’s not true for a lot of people. Unless you literally live in the middle of nowhere. And the problem then is that even if you are ranked, there’s no one to call you. That’s another problem. See the sidebar.
WHY YOU NEED SEO
When you have competition in your niche or space, and in the same geographic region, there will be other companies that also have websites. If someone searches for “hair salon” in the middle of Toledo, the resulting search engine results page (we call that a SERP for short) will present a series of possibilities to solve that searcher’s problems. Without getting too far into the weeds (plenty of time for that later) let’s just say that Google’s secret hidden “intelligence” has to look at all the possibilities and decide what it is going show you first. So there are a number of factors that affect that order – dozens and dozens in fact. In the world of SEO we have a suite of tactics and techniques that can be used to make your site more attractive to Google than the others.
The Google Local “Population Trap”
In a town near where our office is, there is a guy who runs a cleaning company, and he’s been in business forever. He does ok. But his business doesn’t grow. He had a terrible website for a very long time. Then, he spent a ton of money doing a NEW website and it looked a lot better, but it barely had any effect.
We looked into the situation for him. It turns out, his ranking was great, top of the maps, top organic, and everything, but still no calls. Why? The reason was because his address, and therefore his listing was in a town with a population of 6,000 people. And on all four sides around him he has towns with populations of more than 30,000 people – but because he wasn’t aware of how Google works, and how local SEO and marketing works, not only did he not know how to change the situation, he didn’t even understand that he had a problem. But in those larger towns, he was not ranked anywhere near page one or the top of the maps. He was invisible. His fancy website had little to no effect.
We showed what he needed to do to get found by the 100,000 people who were nearly blocks away. Are you in a population trap? Are there thousands upon thousands (or millions) of people just down the street who have no idea you are there? If they did know you were there, how would that effect your business?
GET IN TOUCH!
About us
We are digital marketing specialists. Sorry, let’s restate that: We are complete “make you money” service.
Our Mission
We are relentless in our pursuit of business growth for our clients. If you are ready, we can help you grow your business.
Our Offer
What you need to know about SEO
What you need to know about
SEO
What is On-Page SEO and Off-Page SEO?
On-page SEO is all of the content on the page that is available for you to optimize. This can include: Page content, Headers, Title tag, Meta description tag, Image alt tag, URL, Breadcrumbs, Site speed while Off-page SEO is the optimization happening off the page and, in fact, happening off the site entirely. It also includes your promotion methods, taking into account the amount of exposure something gets on social media, for example.
Is SEO Link-Building Important?
Link building is important as it is a major factor in how Google ranks web pages. Google notes that: “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.
What are the benefits of SEO?
- Increase in high quality traffic
- Increase in conversion rates
- Increase in leads and sales (including offline sales)
- Increased visibility online and brand awareness
- Higher returns on investment than advertising
- Higher click through rates than online adverts
- Helps small businesses compete against larger companies
HIRE THE RIGHT PEOPLE
The difference between your site being found on page one of a search results page, and/or being highly ranked on the maps is life changing. It can be the difference between a business that makes $10,000 a year and one that makes $1,000,000 a year. This is important stuff. And you don’t want it in the hands of someone who does not know what they are doing. The last thing you need is for someone to do the wrong thing and have Google penalize you. Let the people who know what they are doing handle it.
We have a suite of tools and strategies that we use to gently prod Google to look in your direction as professional digital marketing consultants. It’s less screaming and yelling at the top of your virtual lungs and waving your arms in the air to get attention, and more Jedi Mind Trick to get Google to notice you, and rank you. Ahead of everyone else. At least enough to get you to page one. We play it the way Google wants it to be played and we know how to win and get you the right kind of attention.
Everyone’s situation is a little different, and depending on that, we will use the appropriate tools to get your phone to ring. Call us today to talk about how we can employ our vast experience in SEO strategies to help you make sales and grow your business.
MTB STRATEGIES SERVICES
SEARCH ENGINE OPTIMIZATION
Let the people who know what they are doing handle it. We have a suite of tools and strategies that we use to gently prod Google to look in your direction.
GOOGLE ADS
We know how to do Google Ads campaigns, and get you the most bang for your buck. We set up campaigns, and we maintain them, and adjust them for our clients so they are constantly spitting out leads
WEB DESIGN
No matter what your needs are, we can build a site for you that looks great, will be mobile responsive, and will help you pull in business.
FACEBOOK ADS
We will set up your campaign. We will create a dynamite landing page that’s attractive without being distracting.
360 PHOTOS
Get your fantastic space publicized the way it was meant to be – in full 360 degree panorama. Ensure that your Google My Business listing is fully kitted out with every bell and whistle available.
SOCIAL MEDIA MANAGEMENT
We provide strategic social media management services to market your company properly through social media.
REPUTATION MANAGEMENT
Over time, we can help you turn the ship around, and create enough good information, good reviews, good press so that what people find makes them want to call you…again.
GOOGLE MY BUSINESS
If you don’t have a GMB listing we can set it up for you, and show you have to verify it, and then optimize the heck out of it.
LET'S WORK TOGETHER!
Don’t you think it’s time you made the internet really work for your business? We think it’s time. As yet another saying goes, if not now, when?
LET'S WORK TOGETHER!
Don’t you think it’s time you made the internet really work for your business? We think it’s time. As yet another saying goes, if not now, when?
