Behind the Magic

People Behind the
Magic

It takes a village to build a brand. From strategy to design, content to code, ads to analytics—each face here brings a unique skill to the table. Together, we cover every click, scroll, and conversion your brand needs to grow.

Decades of expertise.
One unified team.

When you work with us, you don’t get jargon, layers of account managers, or long contracts. You get a partner who treats your marketing like it’s their own business on the line.

Peter

Eileen

Anne

Marc

Kaitlyn

Yana

Lloyd

Grace

Marcel

With nearly 60 years of combined experience in digital marketing, our team thrives at the intersection of creativity, strategy, and technology. From crafting compelling content and designing striking visuals to executing smart SEO tactics and managing complex projects — we do it all, and we do it well.

Success in this space means mastering diverse skills and working in sync. Whether it’s deep technical analysis or choosing the perfect color palette, we bring precision, collaboration, and consistency to every step of the process.

But above all, it’s our team that powers everything we do. Tools and tech are only as effective as the people behind them. Just like a starship is only as strong as its crew, our strength lies in how we work together — solving problems, learning constantly, and keeping projects on course.

Peter Wallach

CEO and Founder

Peter has been in the digital marketing space for 22 years, having spent all of the 90’s as an IT consultant to businesses all over New York City.  He ran music production / sound design house and composed, performed and produced music that ran on major cable stations all over the world, and for four years was also a digital marketing consultant to attorneys worldwide, as well as running a successful e-commerce site.   

He founded MTB Strategies when he realized that most businesses are not actually generating leads from their web presence. He wanted to create a company that could help small businesses take advantage of all the business-growth potential that the web provides, including organic and paid traffic strategies.

Eileen Costello

Chief Operating Officer

Eileen is constantly on the move juggling dozens of things at a time without letting a single ball drop, for the most part. She began her career in software development almost 2 decades ago focusing on design, development, and project management. 

She finds herself drawn to the fast pace changes of the IT and digital marketing industry and thrives on the challenge of learning something new each day. Given her level of comfort in chaos it’s no surprise she has 4 young kids who also do their best to keep her on her toes. She also enjoys running, teaching yoga, vegetarian cooking, and an occasional crossword puzzle.

Anne Wallach

Sales Executive

Meet Annie, the sales superstar! People who know her well call her Annie, and boy, does she know her way around sales! Her superpower? Building relationships that stick tighter than glue. Seriously, finding a client who isn’t her pal is like looking for a needle in a haystack – it just doesn’t happen! Trust? Oh, she’s got that in spades. Clients quickly realize she’s their ace in the hole when it comes to representing their interests.

Responsiveness? Annie’s got those dialed up to eleven. You’ll never find yourself anxiously waiting for her call back – it’s practically guaranteed! And get this, she’s a fitness enthusiast who walks like it’s going out of style. Her love for family and music is off the charts, and here’s the kicker: she’s a secret poet! Shh, don’t tell anyone; she’ll deny it faster than you can say “sales extraordinaire.”

Marc Kedjora

Business Development Manager

Marc is always interested in learning new things and skills. Marc started off building computers for DELL and gained new skills with his work in real estate, marketing and investments. His passion lies in business and marketing. 

Here, he’s the guy that makes sure we are always listening to and providing for our clients. Marc has gained extensive resources over the years and continues to build his network as he enjoys creating new relationships. He hopes one day to be able to afford a razor and a jumbo sized can of shaving cream.

Kaitlyn Jenks

SEO & Marketing Strategist

Kaitlyn brings a strategist’s mindset and a storyteller’s instinct to every project. With a background in advertising, media strategy, and SEO, she blends research, search intent, and audience insight with creative thinking to craft campaigns that cut through clutter and move people to act. Her experience spans integrated campaign development, search strategy, and cross-channel content creation — from conducting primary research and building plans books to optimizing content for visibility and producing multimedia campaigns. She is especially passionate about audience advocacy and ensuring strategy aligns with how real people search, think, and make decisions.Driven by curiosity and collaboration, Kaitlyn thrives in environments where strategy and creativity meld to create intentional, measurable growth.

Yana Bagui

Project Manager & Web Designer

From compiling reports to doing web design work, Yana provides the kind of behind-the-scenes help that keeps projects moving! With almost a decade in digital marketing, she is known for her attention to detail—hand her a mess of notes, and they’ll come back color-coded, stapled, and perfectly sorted. 

She’s passionate about helping MTB meet (and exceed) its goals. When she’s not working, you’ll likely find her curled up with a good book or surrounded by her beloved crew of cats.

Lloyd Bagui

Schema & Web Design Specialist

Lloyd is always eager to learn more about the many things this world has to offer. He enjoys exploring new ideas and constantly testing his abilities, especially when it comes to SEO and the world of schemas. He loves diving into how structured data works and how it helps websites communicate better with search engines. His ambition is that someday, he can face the world as the best version of himself — so he can buy cat food for his sister’s cats.

He is passionate about sports like basketball and volleyball, so he can play in the league and sit with his friends on the bench and clap loudly to cheer on his teammates. He also hopes that someday, he can score more than 2 points and finally make it to 3.

Grace Dalo

Link Building Specialist

Grace is a positive and enthusiastic professional who brings energy and dedication to everything she does. She is naturally jolly, approachable, and always ready to lend a helping hand when needed. She thrives in collaborative environments, enjoys learning new skills, and continuously looks for ways to grow both personally and professionally. Adaptable, proactive, and detail-oriented, Grace embraces new challenges and turns them into opportunities to improve and succeed.

She believes that a great attitude, strong work ethic, and willingness to learn can make a real difference in any team.

Marcel Asong Jr.

Junior SEO Specialist

Marcel is an SEO specialist who’s all about helping websites show up better in search and feel smoother for real people using them. He’s worked in an agency environment supporting multiple client accounts, and he’s known for being dependable, detail-focused, and easy to work with—someone who keeps things moving and gets the small things right. 

Outside of work, Marcel brings the same team-first mindset and consistency to everything he does, with a background in competitive sports that helped shape his discipline, work ethic, and reliability.

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