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Examples of Buyer Persona for B2B & B2C Brands

Examples of Buyer Persona for B2B & B2C Brands

Numerous buyer persona templates are available, making it challenging to find the one that best fits your company’s needs. The marketing department is unlikely to use a format you’ve selected because it contains unnecessary details. Personas are an essential resource for any inbound marketing manager looking to reach their ideal customers at every stage of …

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Methods for Making a Superb Content Calendar

Methods for Making a Superb Content Calendar

Knowing how challenging it is to consistently publish high-quality content at scale is something you’ll appreciate if you manage a content schedule for a well-known or big brand. Months in advance, you must organize content, assign writers and editors, and communicate with the marketing group.  A content calendar, an editorial calendar, is a helpful tool …

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A Step-by-Step Guide to Developing a Buyer Persona

A Step-by-Step Guide to Developing a Buyer Persona

Anyone in charge of marketing for a major corporation’s name brand understands the complexities of consumers’ decision-making processes in the retail sector. The customer journey is not linear and frequently incorporates online and offline interactions. You’ll need more than just a customer’s name and address if you want to get in touch with them. Buyer …

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Why Targeted Content is the Key to a Successful Blogging Strategy

Even though your firm has a well-established blog, do you have a well-defined blog strategy? Your posts consistently appear on the first page of search engine results for various keywords because you provide high-quality material. Right now, everything seems OK.  But in Google Analytics, you’ll discover a pattern that’s disturbingly prevalent for companies of all …

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15 Marketing Strategies to Generate Demands & Leads

As marketing teams improve, they understand that even the best SEO strategies can only take them so far. At some point, you have to turn interested people into paying customers. How to fix it? Turn to demand generation. Demand generation marketing is a powerhouse that helps people know about your brand, brings more people to …

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Blogs are Dead! But Content Became More Valuable than Ever

At first, blogging was a way for people to say what they thought about a particular topic and let other people read what they had to say. Blog posts were usually short written thoughts, like “brain dumps,” as opposed to traditional articles that were researched and written after a lot of work. A blogger could …

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