Why Building Authentic Customer Connections Is Hard

Why Building Authentic Customer Connections Is Hard

Customers are created through attention, and brands that fail to attract the proper attention pay the repercussions. An out-of-date model of the marketing funnel is where the issue starts. Fundamentally flawed data and a lack of investment in genuine, long-term client connections make it worse.  Additionally, attracting customers’ attention is only worthwhile if you provide […]

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